September 2008

Print advertisment created by Carmichael Lynch, United States for Denver Museum of Nature & Science, within the category: Recreation, Leisure.

They're just waiting to be discovered. More than half of the world's dinosaur species haven't been found. See the remarkable creatures we've recently uncovered in a new exhibit at the Denver Museum of Nature & Science.

Advertising Agency: Carmichael Lynch, Minneapolis, US
Creative Director: Jim Nelson
Art Director: Brad Harrison
Copywriter: Ellie Anderson
Photographer: Firstbase Imaging / Getty
Art Buyer: Jenny Barnes

Comments (5)

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SeanMartin's picture

The "monsters waiting under the bed" thing is a fun idea for selling a museum, but the art direction is borderline awful.

themark's picture
Activity Score 59

There are too many people on this site passing comments like, Awful. Rubbish. Baad. Is that because this site never put up ur work? Eh?

The art direction won't win a Cannes. But it's definitely not awful.

By the way. Do u have any formal experience in advertising?

stitchy's picture
Activity Score 779

n SEAN is the master of CLEVER comments...
n THEMARK ill tell u that he has nothin but 2 much time 2 waste on a site that he doesnt even belong to... GOD BE WITH HIM!!!

SeanMartin's picture

If you read all of my comments, you'll find that I will happily praise the ones worth it. But this is awful art direction, no two ways about it. The wallpaper, in particular, is especially egregious and makes a statement about the target market that I doubt the client really wanted. It's just shoddy work, and if this is supposed to be a site about the best in advertising, it fails.

You may believe otherwise. And that's fine. But be prepared to back it up. Simply giving me a little posted slap isnt going to make this ad any better, trust me.

Yes, I have formal experience in advertising -- two decades' worth, actually, all the way up to Associate AD (back in the days when Associate AD actually meant something, not a glorified assistant as it does now) before I decided to get out and move on to something else. I may not be active in the industry now, but I still know what works and what doesnt. And your resume, please?

As for the little dweeb talking about my "clever" comments -- again, he (assuming it *is* a he) doesnt bother to read any of them. He simply posts for the sake of posting, I suppose.

slip's picture
Activity Score 919