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Published/Aired: 
September 2008
Description: 

They're just waiting to be discovered. More than half of the world's dinosaur species haven't been found. See the remarkable creatures we've recently uncovered in a new exhibit at the Denver Museum of Nature & Science.

Advertising Agency: Carmichael Lynch, Minneapolis, US
Creative Director: Jim Nelson
Art Director: Brad Harrison
Copywriter: Ellie Anderson
Photographer: Firstbase Imaging / Getty
Art Buyer: Jenny Barnes

Comments (5)

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Highest Rated

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Nice one alvinpck, my sentiments exactly.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture
SeanMartin

Okay, the other two had a certain cute factor about themselves, but this one is utterly inexplicable from a message point of view. Open the stall door and find a dino? Sorry, uhm, no.

themark's picture
themark
Activity Score 59

If the other two worked for you, why not this one? All three ads show dinos are waiting to be discovered...The campaign logic remains the same across.

What's the problem?

sneakyhands's picture
sneakyhands
Activity Score 1857

that's pretty much what i was going to say. this is the weak one. the hide-and-go-seek appeal doesn't play in the men's room. plus, you already have bedroom and living room, why not stay in the house with kitchen or garage?

alvinpck's picture
alvinpck
Activity Score 1467

I'm not sure about the statistic. If the species haven't been found, how would they know it exists?

...
http://alvinpck.deviantart.com/gallery/

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Nice one alvinpck, my sentiments exactly.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

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