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20 comments

kyao888's picture
kyao888
127 pencils

I will really want to see this exhibit!
Great job on the design.

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Preface Media, Inc.
Online Rich Media Solutions
URL: www.PrefaceMedia.com
Email: media@prefacemedia.com

am-o's picture
am-o
162 pencils

wow, for once i read all the copy. interesting.

Ravages's picture
Ravages
842 pencils

Yeah, the copy pulls you in. But the art kinda sinks the ship.

k-rocka's picture
k-rocka
428 pencils

I disagree - I think the art is what pulls you in to read the copy - I love how the visual plays off of the copy and works on several levels (IE: it's what's underneath the surface that sunk the ship). This is strong work.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The artwork is what stops you. The "headline" pulls you into the body of the copy.
Either way, it's an "unignorable" ad no matter how you look at it.
Wish I'd done it.

teenie's picture
teenie
1894 pencils

Wow - I want to go, too. Wonderful, amazing, compelling ad. Love it.

Blahg's picture
Blahg
616 pencils

Much better than their ambient execution.

Rog's picture
Rog
6094 pencils

Love the black humour in this idea too. Clink!

>>>> That's not an ad. THIS is an ad.

Fridgerator's picture
Fridgerator
458 pencils

i like.

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The concept is only as good as the execution.

deep_tracy's picture
deep_tracy
588 pencils

looks fine to me.

griffin7's picture
griffin7
76 pencils

That's compelling copy. I thought it was just a nasty ol' iceblock.

wickedcheese's picture
wickedcheese
84 pencils

wow. crazy mad copy writing talent.

now i feel sad after reading what REALLY happened to the ship. it's just tragic.

itch's picture
itch
806 pencils

aahhhh! magnificent view above the sea level. beautiful!

* it's not how good you are. it's how good you want it to be *

Rog's picture
Rog
6094 pencils

KING OF ADS OF THE WORLD!

>>>> That's not an ad. THIS is an ad.

Chris's picture
Chris
1987 pencils

very nice, it really draws you in when u start to read it.

Beatboxer's picture
Beatboxer
1519 pencils

Nice one...

Lysa's picture
Lysa

Here is a site that might be of interest:
http://titanic1.org/articles/brittle-steel.asp

Guest's picture
Guest

Actually, SOS was used for the first time during the sinking of the Titanic. CQD (Come quick, danger) was used prior to the incident.

KDadá's picture
KDadá
106 pencils

Really good copy!, I like how they integrated the whole concept...Smart use of the "letters forming things" thing

Owolawi's picture
Owolawi
1475 pencils

Held my attention all through.

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