Dentyne Ice: Avalanche

Seriously intense

Advertising Agency: McCann Erickson Puerto Rico
Creative Directors: Juan Santiago
Art Director: Jason Seda
Copywriter: Juan Santiago
Illustrator: Jason Seda
Photographer: Say Cheese Studio
Published: May 2008

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12 comments

Neil Levy's picture
Neil Levy
314 pencils

it's a tough thing because the first thought i had was that someone was about to be eaten by a bear. i get what you're trying to do but i wonder if the teeth are distracting somehow. maybe the shot should have taken place more outside the mouth with the slight essence of the face visible. curious to hear what art directors think. not sure you need the avalanche happening.

Muhammad Imran's picture
Muhammad Imran
614 pencils

Good work so far and i'm not gonna say anything about the concept, but being as an art director ma only critics are;

1. Look at the hut totally out of perspective
2. On your left bottom the rabbit seems too big
3. Adding yellow light around the door and a window doesn't make any cense.
4. Also the over all image seems i bunch of lots of element putted together without light and shadows.

Thanks
Cheers

jaya singh's picture
jaya singh
14 pencils

so confusing. I could not find the mood of the art. Smoke and water together? and what is that yellow light?

Jaya Singh

goop's picture
goop

i agrree this is very bad

goop's picture
goop

SUCKS

goop's picture
goop

SUCKS

goop's picture
goop

SUCKS

goop's picture
goop

SUCKS

goop's picture
goop

SUCKS

goop's picture
goop

SUCKS

goop's picture
goop

SUCKS

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