Dentyne Ice: Avalanche

it's a tough thing because the first thought i had was that someone was about to be eaten by a bear. i get what you're trying to do but i wonder if the teeth are distracting somehow. maybe the shot should have taken place more outside the mouth with the slight essence of the face visible. curious to hear what art directors think. not sure you need the avalanche happening.

Very very bad.
Bad Photoshop. Ridiculous line. And a student appraoch to the brief.
Why can't we let go of the initial three ideas?

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Good work so far and i'm not gonna say anything about the concept, but being as an art director ma only critics are;

1. Look at the hut totally out of perspective
2. On your left bottom the rabbit seems too big
3. Adding yellow light around the door and a window doesn't make any cense.
4. Also the over all image seems i bunch of lots of element putted together without light and shadows.

Thanks
Cheers

so confusing. I could not find the mood of the art. Smoke and water together? and what is that yellow light?