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Pencil

Agency: 
Published/Aired: 
May 2016
Description: 

The ad was used to congratulate One Show winners and celebrate the creative work ethic and the fruits of its labor.

Advertising Agency Dentsu America New York, USA

Creative Director: Mike Wilson, Paul Laffy, Bruno Corbo
Art Director: Antonio Bonifacio
Copywriter: Chris Soskin
Photographer: Mark Laita

Comments (22)

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Highest Rated

jackcoooper's picture
jackcoooper
Activity Score 93

funny

Bundy Agency's picture
Bundy Agency
Activity Score 597

haha, good.

but why not have a line or something indicating that it was for one show

thirty6chambers's picture
thirty6chambers
Activity Score 1464

yawn.

Derek Mullings's picture
Derek Mullings
Activity Score 36

Do 'awards' ads always have to have a pencil?

XTG's picture
XTG
Activity Score 1355

not always, but since the one show awards are pencils...

funky_frogii's picture
funky_frogii
Activity Score 2536

please someone explain?

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Alistair C.'s picture
Alistair C.
Activity Score 692

the pencil is colored in bronze, silver and gold and i suppose it;s somewhat connected to the percent of prizes in those categories.

i like to think that you have to try harder to get a gold than a silver and, therefore, use the pencil more.

good stuff!

funky_frogii's picture
funky_frogii
Activity Score 2536

got it..........thank you........

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Jimmie's picture
Jimmie
Activity Score 127

I'm stupid, I don't get it. Ah ok, I got it, I don't like it.

capywriter's picture
capywriter
Activity Score 5509

The colors are not really convincing, I just see orange, white and yellow. No wonder I didn't get it... Maybe the top of the pencil (the wood, not the carbon) should have been bronze too, to give it a more solid metal look...?

Enas's picture
Enas
Activity Score 741

this is not bronze,this is not silver and this is not gold...this is a woody pencil ends with cigarette ..Im sorry

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

monotone's picture
monotone
Activity Score 301

Nicely done! Took me a while to understand but very nice.

DOGSOLDIER46's picture
DOGSOLDIER46
Activity Score 35

It doesn't say anything about "congratulations" or what the "contest" is, was or about. Like Forest Gump said, "Sometimes... simple just means SiMpLe!" Go back to the drawing board. Waste of advertising space and dollars. You tried too hardIf you are the only one that sells the idea then the idea itself is lost. I'd hate to know what they are really teaching in these so-called "ART INSTITUTES" that passes for a class. this is one instance where the child was left behind!

dasgoodads's picture
dasgoodads
Activity Score 101

A bit too confusing for my liking. Seems like most people (myself included) wouldn't have gotten this without an explanation.

annie_us's picture
annie_us
Activity Score 90

I'm agree with " Alistair Craven"

raymondus's picture
raymondus
Activity Score 23

yeah...i understand... after 10 times looking this ad ^^
thanks to Alistair Craven..
yeah... if we want to get gold award, we must work harder.. use that pencil into the gold color ^^...

joy jordish's picture
joy jordish

dentsu loves award very much, and the client money, such a selfish fag

Guest's picture
Guest

It took 3 CD's to do this ad ?

And....what was the contribution of the writer?

Sure this isn't a Polish joke?

Guest's picture
Guest

dentsu's doing good work!!
Maybe Chris Soskin, Mike Wilson Arun Nemali doing well

Guest's picture
Guest

dentsu's doing good work!!
Maybe Chris Soskin, Mike Wilson Arun Nemali doing well

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

good one!

Guest's picture
Guest

This concept was showed by Leo Burnett about 2 years ago... well... it's useful... jejeje

jackcoooper's picture
jackcoooper
Activity Score 93

funny

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