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Dentsu America: Pencil
The ad was used to congratulate One Show winners and celebrate the creative work ethic and the fruits of its labor.
Advertising Agency Dentsu America New York, USA
Creative Director: Mike Wilson, Paul Laffy, Bruno Corbo
Art Director: Antonio Bonifacio
Copywriter: Chris Soskin
Photographer: Mark Laita
Published: 2008
Comments
haha, good.
but why not have a line or something indicating that it was for one show
-SCRATCH 'N' SNIFF
yawn.
Do 'awards' ads always have to have a pencil?
not always, but since the one show awards are pencils...
please someone explain?
love anything creative
http://addot.blogspot.com/
the pencil is colored in bronze, silver and gold and i suppose it;s somewhat connected to the percent of prizes in those categories.
i like to think that you have to try harder to get a gold than a silver and, therefore, use the pencil more.
good stuff!
got it..........thank you........
love anything creative
http://addot.blogspot.com/
I've understood the bronze, silver, gold prizes, didn't see the deeper meaning (try harder, use it more). Now I like but... pencil again for self-promotion...
I'm stupid, I don't get it. Ah ok, I got it, I don't like it.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
The colors are not really convincing, I just see orange, white and yellow. No wonder I didn't get it... Maybe the top of the pencil (the wood, not the carbon) should have been bronze too, to give it a more solid metal look...?
this is not bronze,this is not silver and this is not gold...this is a woody pencil ends with cigarette ..Im sorry
Nicely done! Took me a while to understand but very nice.
It doesn't say anything about "congratulations" or what the "contest" is, was or about. Like Forest Gump said, "Sometimes... simple just means SiMpLe!" Go back to the drawing board. Waste of advertising space and dollars. You tried too hardIf you are the only one that sells the idea then the idea itself is lost. I'd hate to know what they are really teaching in these so-called "ART INSTITUTES" that passes for a class. this is one instance where the child was left behind!
A bit too confusing for my liking. Seems like most people (myself included) wouldn't have gotten this without an explanation.
www.dasgoodads.com
I'm agree with " Alistair Craven"
yeah...i understand... after 10 times looking this ad ^^
thanks to Alistair Craven..
yeah... if we want to get gold award, we must work harder.. use that pencil into the gold color ^^...
dentsu loves award very much, and the client money, such a selfish fag
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