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The grim reaper

Agency: 
Published/Aired: 
December 2008
Description: 

Print advertisment created by Euro RSCG, Switzerland for Dentist Walter Moretto, within the category: Health.

Time is up for Bacteria and Plaque

Advertising Agency: Euro RSCG Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Philipp Lengyel
Photographer: Markus Weber
Executive Creative Director: Frank Bodin

Comments (23)

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Highest Rated

Guest's picture
Guest

this sentence makes absolutely NO sense.

The idea is clever, the hand needs re-shot.. not shopped, they have a great image going, why waste it on something that could be handled with a more appropriately crafted hand. ?

AlphaDog's picture
AlphaDog
Activity Score 265

The retouch in the hand is wrong too...his hand cant be that closed if the object is that big

slowrider's picture
slowrider
Activity Score 648

who cares - its a good idea and visual

one should not take life so seriously - as one will not come out of it alive.

AlphaDog's picture
AlphaDog
Activity Score 265

Who Cares? You are not an Art Director do you?

Guest's picture
Guest

this sentence makes absolutely NO sense.

The idea is clever, the hand needs re-shot.. not shopped, they have a great image going, why waste it on something that could be handled with a more appropriately crafted hand. ?

Guest's picture
Guest

agree

time is up for the creative team

Guest's picture
Guest

again! another comment about photoshop? nice arresting idea. alphadog you sound like a client.

AlphaDog's picture
AlphaDog
Activity Score 265

Client dont know about photoshop.
Creatives do and obviously, you dont.

Guest's picture
Guest

This is why you're the photoshop guy, not the art director or the creative director of Euro RSCG.

AlphaDog's picture
AlphaDog
Activity Score 265

Oh mine is bigger then yours!
How old are you? 9?

I do know about photoshop and I am a Creative Director
How many Lions Euro RSCG Zurich got in Cannes 2009?

RAM KATE's picture
RAM KATE
Activity Score 765

It's a tooth pick with a dental floss in toe. Good concept.

RAM KATE

HateOnDave's picture
HateOnDave
Activity Score 50

pretty boring

--
www.hateondave.com

everartz's picture
everartz
Activity Score 7609

the way this guy stands reminds me of star wars.. but i dont know the name of the character... anyway its good idea and execution

| everartz |

Guest's picture
Guest

sb10063961b-001 getty image bank.
could do a little more, huh?

blacksmurf's picture
blacksmurf
Activity Score 200

sb10063961b-001 on getty image.
Could do a little more, don't u?

easy to say "art director".

Guest's picture
Guest

time is up on this ad

Dev Kumar's picture
Dev Kumar
Activity Score 834

Great idea and execution. The minor photoshop blemish can be overlooked.

Guest's picture
Guest

nice idea, but it's boring, not scary not funny, cheesy... he.he. heuuuhhh

Guest's picture
Guest

Good idea and execution.

sush's picture
sush
Activity Score 564

really nice n simple idea

sue

Guest's picture
Guest

Christians can be not a target market. The ad looks evil. A consumer wanna kill the bacteria obviously but they dont wanna feel like they r that character in the ad.

paclentsoe@gmail.com

pwucel's picture
pwucel
Activity Score 158

Dentist Walter Moretto is a product or a service... I got confused. Are you selling a plaque remover?

Mulyanto's picture
Mulyanto
Activity Score 46

good for idea, the message conveyed enough.

andylefty's picture
andylefty
Activity Score 4535

Like it!

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