DeLonghi Steam Iron: Fig

Advertising Agency: Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director / Illustrator: Tali Dayan
Copywriter: Uri Marek
Photographer: Baruch Natach
Published: January 2008


daniel_glezmilan's picture
282 pencils

Wich university?
this is craaaaaap.

ivan's picture

Please be more elaborate and less vulgar.

Ivan Raszl, admin of AotW

ChuckNorris's picture
834 pencils

Are you really American?

I ask because your English is rubbish.

picktokyo's picture
1404 pencils

hey chuck i thought you re american!

picktokyo's picture
1404 pencils


mekho's picture
47 pencils

The t-shirt before is bigger than after. Makes no sense

miko1aj's picture
3098 pencils

read the comment of taliday, and think upon this.

AD1014's picture
307 pencils

irons make shirts smooth! wow, that's an amazing iron. this should be an ad for the World Ironers Association - and that's about it. F minus.

pierrelastname's picture
2869 pencils

is a university work !!! and done thousands times... Better check before uploaded ah?

the Pun-isher's picture
the Pun-isher
228 pencils

Seeing as we're picking this work to pieces(shame on us)
Isn't ironing suppose to not crease my clothes??????
But that said The idea works for me, except for this flaw

taliday's picture
8 pencils

Here in Israel, we read from right to left...Will take into consideration switching the order.

STRTLRS's picture
1607 pencils

Unfortunately this is one of those "before and after" campaigns and I don't believe time goes backwards in Jerusalem. Sorry, it's bad.

I think, therefore... yeah.

maladoc's picture
2 pencils

The purpose of this ad is as clear as daylight - I got it immediately: isn't that the point of an ad?! Many art directors are too consumed by the desire to flaunt their artistic skills. In this ad the main objective is getting the message across and it succeeded brilliantly!! Congrats!!!

Neyo Pumpin's picture
Neyo Pumpin

i wonder why you guys are consumed with the artistry of an ad, instead of the message! the ad simply talks about perception!or why do humans iron their stuff?

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