Advertising Agency: Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director / Illustrator: Tali Dayan
Copywriter: Uri Marek
Photographer: Baruch Natach
Published: January 2008
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14 Comments
help please, i dont get these...
perhaps they read right to left(?) brings back life, like botox for clothes. Although I wished there were two peaches, rather than one...
Yes, Hebrew is read (and written) from right to left.
No wonder...
...
http://alvinpck.deviantart.com/gallery/
But this a "before and after" thing! Time goes backwards in Israel too? Didn't think so.
www.storytellerscreative.com
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That's the beauty of the ad, isn't it?... the manipulation of the "before" and the "after" the fact that you can bring your wrinkled clothes back to life?!
no!
funny
interesting once you realize the right to left order.
Everyone knows that when you iron a t-shirt with a print on it you (often) destroy the print itself. Thus this ad makes no sense.
That doesn't clarify anything. There are no words here, simply graphics.
www.storytellerscreative.com
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In the Western World it would be different:
before: Rocky Mountains tee
after: Arizona Desert tee
reading from left to right and with a neat art direction...it could actually work... really...
Hunf...
nice, but it's been done...
Old and boring campaign.