DeLonghi Steam Iron: Apricot

Advertising Agency: Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director / Illustrator: Tali Dayan
Copywriter: Uri Marek
Photographer: Baruch Natach
Published: January 2008

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14 comments

primo_susto's picture
primo_susto
440 pencils

help please, i dont get these...

bkjlee's picture
bkjlee
431 pencils

perhaps they read right to left(?) brings back life, like botox for clothes. Although I wished there were two peaches, rather than one...

Bapper's picture
Bapper
8 pencils

Yes, Hebrew is read (and written) from right to left.

alvinpck's picture
alvinpck
1467 pencils
STRTLRS's picture
STRTLRS
1607 pencils

But this a "before and after" thing! Time goes backwards in Israel too? Didn't think so.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

taliday's picture
taliday
8 pencils

That's the beauty of the ad, isn't it?... the manipulation of the "before" and the "after" the fact that you can bring your wrinkled clothes back to life?!

Maui's picture
Maui
58 pencils

no!

sonucoues2002's picture
sonucoues2002
804 pencils

funny

Alistair C.'s picture
Alistair C.
692 pencils

interesting once you realize the right to left order.

LeeHarvey's picture
LeeHarvey
3045 pencils

Everyone knows that when you iron a t-shirt with a print on it you (often) destroy the print itself. Thus this ad makes no sense.

STRTLRS's picture
STRTLRS
1607 pencils

That doesn't clarify anything. There are no words here, simply graphics.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guto Araki's picture
Guto Araki
158 pencils

In the Western World it would be different:

before: Rocky Mountains tee

after: Arizona Desert tee

reading from left to right and with a neat art direction...it could actually work... really...

Hunf...

taliday's picture
taliday
8 pencils

nice, but it's been done...

Guest's picture
Guest

Old and boring campaign.

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