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Apricot

Agency: 
Published/Aired: 
January 2008
Description: 
Advertising Agency: Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director / Illustrator: Tali Dayan
Copywriter: Uri Marek
Photographer: Baruch Natach

Comments (14)

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Highest Rated

Guest's picture
Guest

Old and boring campaign.

primo_susto's picture
primo_susto
Activity Score 440

help please, i dont get these...

bkjlee's picture
bkjlee
Activity Score 431

perhaps they read right to left(?) brings back life, like botox for clothes. Although I wished there were two peaches, rather than one...

Bapper's picture
Bapper
Activity Score 8

Yes, Hebrew is read (and written) from right to left.

alvinpck's picture
alvinpck
Activity Score 1467
STRTLRS's picture
STRTLRS
Activity Score 1601

But this a "before and after" thing! Time goes backwards in Israel too? Didn't think so.

www.storytellerscreative.com

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I think, therefore... yeah.

taliday's picture
taliday
Activity Score 8

That's the beauty of the ad, isn't it?... the manipulation of the "before" and the "after" the fact that you can bring your wrinkled clothes back to life?!

Maui's picture
Maui
Activity Score 58

no!

sonucoues2002's picture
sonucoues2002
Activity Score 804

funny

Alistair C.'s picture
Alistair C.
Activity Score 692

interesting once you realize the right to left order.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Everyone knows that when you iron a t-shirt with a print on it you (often) destroy the print itself. Thus this ad makes no sense.

STRTLRS's picture
STRTLRS
Activity Score 1601

That doesn't clarify anything. There are no words here, simply graphics.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guto Araki's picture
Guto Araki
Activity Score 158

In the Western World it would be different:

before: Rocky Mountains tee

after: Arizona Desert tee

reading from left to right and with a neat art direction...it could actually work... really...

Hunf...

taliday's picture
taliday
Activity Score 8

nice, but it's been done...

Guest's picture
Guest

Old and boring campaign.

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