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Agency: 
Published/Aired: 
May 2014
Description: 

The world's fastest coffee capsule system.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Maren Beck
Photographer: Chris Tribelhorn

Comments (1)

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Highest Rated

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

In as little time as it takes to load a capsule into the machine, you could have a great cup of coffee. I get it. But enjoying the final product is the biggest part of the experience. They are selling the technical aspect, and not the emotional/physical experience which shows they do not truly understand their audience.

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

In as little time as it takes to load a capsule into the machine, you could have a great cup of coffee. I get it. But enjoying the final product is the biggest part of the experience. They are selling the technical aspect, and not the emotional/physical experience which shows they do not truly understand their audience.

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