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Ready to bake at home

Published/Aired: 
October 2010
Description: 

Ready to bake at home

Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Jean-Pierre Gregor
Copywriter: Christopher Nothegger, Till Köster
Photographer: Jost Hiller

Comments (83)

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Highest Rated

Sanghamitra Dey's picture
Sanghamitra Dey
Activity Score 2

I wonder cant most of u realize the idea isn't shoes made of bread but the concept ready to be made at home and this is why they use the bathroom slipper kinda look. OMG! I wonder how are you guys yet surviving in the ad industry.

Hibon's picture
Hibon
Activity Score 3736

Nice and simple.

Simple ideas are the best !

Billoughsby's picture
Billoughsby
Activity Score 5138

Cute. It's not entirely logical, of course, but you get what this is supposed to be and get the point right away, which is everything in this kind of ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah very true. Would be better if they could make a whole series of this though.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Jack & Bill I usually agree with the both of you but now I don't. It has a connotation with smelly feet and I hate smelly feet in my morning bread!

Billoughsby's picture
Billoughsby
Activity Score 5138

Ha ha. I hear you, Lee. That's the "not entirely logical" part that I brushed aside.

I see that slippers=home, but I think bread=shoes is a surreal leap. If you feel generous, you call it whimsy; if not you call it weird. I understand your point.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah that's true. Perhaps they could make better 'not sweaty' shapes out of it.

atb2005's picture
atb2005
Activity Score 13557

You can't be serious........

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Ofcourse we're not serious! Got a problem with that? Just havin' a laugh? Loosen up bro.

atb2005's picture
atb2005
Activity Score 13557

LOL

LeeHarvey's picture
LeeHarvey
Activity Score 3045

THAT'S more like it, laugh out loud! Keep it up atb2005

Guest's picture
Guest

Great idea !

atb2005's picture
atb2005
Activity Score 13557

It's cute indeed. As for logical, slippers = home .

goci134's picture
goci134
Activity Score 243

just simple. everyone can understand by the visual.

Art-Designer's picture
Art-Designer
Activity Score 3

I love creative advertising!!

Guest's picture
Guest

Copy & Paste from Fluvio Bonavia's book...

RocketSurgery's picture
RocketSurgery
Activity Score 24

Really? No. www.fulviobonavia.com (A matter of taste)

tytpol's picture
tytpol
Activity Score 777

You are an idiot, Guest.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Nice solution.

Guest's picture
Guest

how many students love this ad. Raise your hands please...

Guest's picture
Guest

The Force is strong with this one!

Guest's picture
Guest

Fantastic Ad!

Guest's picture
Guest

good and simple shoelution. well done.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Fresh idea.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

SoCH_TO's picture
SoCH_TO
Activity Score 961

Loving ..........Very Nice !!!!!!!!!!

Live with Passion

Guest's picture
Guest

love it.

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

superb nice

Guest's picture
Guest

it is a filthy copy paste indeed: http://mothereleganza.com/Bread_Shoes

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

It is not a rip off. its true that the execution is based on slipper shaped bread but that bread was not an idea or an advertisement before.

bite me

Guest's picture
Guest

True. For sure, these are not the first ever bread shoes. But the Ad works perfectly Fine for me. Good job!

Guest's picture
Guest

sorry, not so fresh as you might think. just google bread slippers and click on images:
http://www.google.com/images?hl=en&expIds=25657,26781,26805,26885&suge...

there's tons of pics like this...

dadada's picture
dadada
Activity Score 1720

unbelievable! :)

Everybody is creative, be yourself.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

Just check how many human figures, gestures are available around you in so many forms and if you have seen ads / art using them do you call them ‘rip-offs’.

bite me

HappyHour's picture
HappyHour
Activity Score 2381

only problem is that this is not a human figure or gesture... it's a very unique clever connection between two very unrelated things (bread and slippers), a connection that was MADE BY SOMEONE ELSE. all these people did was apply someone else's idea to a brand. quite pathetic if you ask me!

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

Ok in this case it’s an object obviously. People who made that bread didn’t make the connection. They just made bread. And if you ask me more or less what we do in advertising is the application of someone else’s thing (‘idea’) to a brand or making a connection with someone else’s thing (‘idea’). A piece of work is not art until presented in a novel manner.

bite me

Guest's picture
Guest

if you google 'bread slippers' all slippers made from real bread are from the same Lithuanian artists. http://www.dezeen.com/2009/11/05/bread-shoes-by-re-praspaliauskas/ . it is a super unique idea and this Add is a rip off. Very sad when add agencies earns millions using young artists ideas instead of inviting them or giving them chance. Money rules. Or at least buy their bread shoes that they sell for some 20 euros and use it for add. http://mothereleganza.com/Bread_Shoes

Adds are not about stealing somebodies art, stating that is not art and saying that you are making 'connection' by using this idea for selling.
Art is about making unexpected connections between things , images and assosiations. You can also fake Damien Hirst 'shark' and put it to fish shop add. You think you wont get a court case?

Guest's picture
Guest

Right, tons of rip offs of rip offs of rip offs - if you wanna call it that way. I really like this Ad and by the way, thanks for the link. I have to order a pair of those real sesame bread slippers!

Guest's picture
Guest

nice idia

tytpol's picture
tytpol
Activity Score 777

Yes.

Guest's picture
Guest

Where the idea 'comes' from? here?
http://www.dadadastudio.eu/Shop/cat/4/30/

Guest's picture
Guest
Guest's picture
Guest
Guest's picture
Guest

not original.

total rip off from http://mothereleganza.com/Bread_Shoes

Guest's picture
Guest

student ad

Guest's picture
Guest

HR Giger's work.

Guest's picture
Guest

bread roquefort scented

Guest's picture
Guest

very simple. very good.

dadadastudio's picture
dadadastudio
Activity Score 2

The idea is not fresh at all!!!
http://www.dadadastudio.eu/Shop/cat/4/30/

shortafella's picture
shortafella
Activity Score 1063

this is really great. smart idea and appealing visual.

Huub's picture
Huub
Activity Score 248
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