83 comments

Hibon's picture
Hibon
3734 pencils

Nice and simple.

Simple ideas are the best !

Billoughsby's picture
Billoughsby
5144 pencils

Cute. It's not entirely logical, of course, but you get what this is supposed to be and get the point right away, which is everything in this kind of ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yeah very true. Would be better if they could make a whole series of this though.

LeeHarvey's picture
LeeHarvey
3045 pencils

Jack & Bill I usually agree with the both of you but now I don't. It has a connotation with smelly feet and I hate smelly feet in my morning bread!

Billoughsby's picture
Billoughsby
5144 pencils

Ha ha. I hear you, Lee. That's the "not entirely logical" part that I brushed aside.

I see that slippers=home, but I think bread=shoes is a surreal leap. If you feel generous, you call it whimsy; if not you call it weird. I understand your point.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yeah that's true. Perhaps they could make better 'not sweaty' shapes out of it.

atb2005's picture
atb2005
13561 pencils

You can't be serious........

LeeHarvey's picture
LeeHarvey
3045 pencils

Ofcourse we're not serious! Got a problem with that? Just havin' a laugh? Loosen up bro.

atb2005's picture
atb2005
13561 pencils

LOL

LeeHarvey's picture
LeeHarvey
3045 pencils

THAT'S more like it, laugh out loud! Keep it up atb2005

Guest's picture
Guest

Great idea !

atb2005's picture
atb2005
13561 pencils

It's cute indeed. As for logical, slippers = home .

goci134's picture
goci134
243 pencils

just simple. everyone can understand by the visual.

Art-Designer's picture
Art-Designer
3 pencils

I love creative advertising!!

Guest's picture
Guest

Copy & Paste from Fluvio Bonavia's book...

RocketSurgery's picture
RocketSurgery
24 pencils

Really? No. www.fulviobonavia.com (A matter of taste)

tytpol's picture
tytpol
777 pencils

You are an idiot, Guest.

thedesignaddict's picture
thedesignaddict
5403 pencils

Nice solution.

Guest's picture
Guest

how many students love this ad. Raise your hands please...

Guest's picture
Guest

The Force is strong with this one!

Guest's picture
Guest

Fantastic Ad!

Guest's picture
Guest

good and simple shoelution. well done.

Anonymous Author's picture
Anonymous Author
1541 pencils

Fresh idea.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

SoCH_TO's picture
SoCH_TO
961 pencils

Loving ..........Very Nice !!!!!!!!!!

Live with Passion

Guest's picture
Guest

love it.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

superb nice

Guest's picture
Guest

it is a filthy copy paste indeed: http://mothereleganza.com/Bread_Shoes

Roshan Quintus's picture
Roshan Quintus
667 pencils

It is not a rip off. its true that the execution is based on slipper shaped bread but that bread was not an idea or an advertisement before.

bite me

Guest's picture
Guest

True. For sure, these are not the first ever bread shoes. But the Ad works perfectly Fine for me. Good job!

Guest's picture
Guest

sorry, not so fresh as you might think. just google bread slippers and click on images:
http://www.google.com/images?hl=en&expIds=25657,26781,26805,26885&suge...

there's tons of pics like this...

dadada's picture
dadada
1720 pencils

unbelievable! :)

Everybody is creative, be yourself.

Roshan Quintus's picture
Roshan Quintus
667 pencils

Just check how many human figures, gestures are available around you in so many forms and if you have seen ads / art using them do you call them ‘rip-offs’.

bite me

HappyHour's picture
HappyHour
2381 pencils

only problem is that this is not a human figure or gesture... it's a very unique clever connection between two very unrelated things (bread and slippers), a connection that was MADE BY SOMEONE ELSE. all these people did was apply someone else's idea to a brand. quite pathetic if you ask me!

Roshan Quintus's picture
Roshan Quintus
667 pencils

Ok in this case it’s an object obviously. People who made that bread didn’t make the connection. They just made bread. And if you ask me more or less what we do in advertising is the application of someone else’s thing (‘idea’) to a brand or making a connection with someone else’s thing (‘idea’). A piece of work is not art until presented in a novel manner.

bite me

Guest's picture
Guest

if you google 'bread slippers' all slippers made from real bread are from the same Lithuanian artists. http://www.dezeen.com/2009/11/05/bread-shoes-by-re-praspaliauskas/ . it is a super unique idea and this Add is a rip off. Very sad when add agencies earns millions using young artists ideas instead of inviting them or giving them chance. Money rules. Or at least buy their bread shoes that they sell for some 20 euros and use it for add. http://mothereleganza.com/Bread_Shoes

Adds are not about stealing somebodies art, stating that is not art and saying that you are making 'connection' by using this idea for selling.
Art is about making unexpected connections between things , images and assosiations. You can also fake Damien Hirst 'shark' and put it to fish shop add. You think you wont get a court case?

Guest's picture
Guest

Right, tons of rip offs of rip offs of rip offs - if you wanna call it that way. I really like this Ad and by the way, thanks for the link. I have to order a pair of those real sesame bread slippers!

Guest's picture
Guest

nice idia

tytpol's picture
tytpol
777 pencils

Yes.

Guest's picture
Guest

Where the idea 'comes' from? here?
http://www.dadadastudio.eu/Shop/cat/4/30/

Guest's picture
Guest
Guest's picture
Guest
Guest's picture
Guest

not original.

total rip off from http://mothereleganza.com/Bread_Shoes

Guest's picture
Guest

student ad

Guest's picture
Guest

HR Giger's work.

Guest's picture
Guest

bread roquefort scented

Guest's picture
Guest

very simple. very good.

dadadastudio's picture
dadadastudio
2 pencils

The idea is not fresh at all!!!
http://www.dadadastudio.eu/Shop/cat/4/30/

shortafella's picture
shortafella
1063 pencils

this is really great. smart idea and appealing visual.

Huub's picture
Huub
248 pencils
Guest's picture
Guest

I hate it when people steal ideas from things they see on the internet and then use it for their ad.

Guest's picture
Guest

Agree!

Guest's picture
Guest

for sure!

Guest's picture
Guest

Thnx Huub! I couldn't find the artist, but this is a direct copy. People stealing ideas like this are in insult for the business...

tirthomitro's picture
tirthomitro
2758 pencils

too many comments. i do not think i will add any more to it.

they showed me a picture & i laughed
dignity has never been photographed

Paridhi.'s picture
Paridhi.
122 pencils

great idea.!!

Guest's picture
Guest

Not fresh, shame on agency :(

dreadboy's picture
dreadboy
413 pencils

Sure works for me. Now that autumn's taken its full effect, I can relate slippers = home even better.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture
Guest

bread....feet....come on

Roshan Quintus's picture
Roshan Quintus
667 pencils

wow . so simple . i love it delicious

bite me

Guest's picture
Guest

....I feel no connection between home and slipper.

Shingo's picture
Shingo
408 pencils

nice

ek kanya's picture
ek kanya
814 pencils

didnt get it. shoes. ready to bake? bread?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

bobby666's picture
bobby666
1460 pencils

simple, appealing and yummy.

guys get real it's not a rip-off or copied, it (may have) got inspired from one of those dada and mother visuals, so what. u guys have also seen those why didn't you did something. accusing is very easy but creation is not everyone's job.

get real and keep your mouth shut. 'coz its always better to keep mum and let the others think u r a fool than opening your mouth and removing all doubts.

HappyHour's picture
HappyHour
2381 pencils

ahh, you should've followed your own advice there.

Benflynch's picture
Benflynch
15 pencils

Love it :)

Guest's picture
Guest

Very clever.

Guest's picture
Guest

yummi

Guest's picture
Guest

it belongs to Giger.

Jotacef's picture
Jotacef
219 pencils

a hundred points!

Guest's picture
Guest

done

Guest's picture
Guest

love it :)

Dzsoi's picture
Dzsoi
8001 pencils

Well, let's say they were clever enough not to put too much thinking in it.

pucini dog's picture
pucini dog
72 pencils

It's good but it's nothing more than a 90's brazilian ad.
Good, but not new.

Guest's picture
Guest

OMG! They really faked it! I am Lithuanian and artists R&E Praspaliauskas from Lithuania did these shoes at least five years ago, in a different sizes and different breads, it traveled all over blogs around. A SHAME! http://www.dezeen.com/2009/11/05/bread-shoes-by-re-praspaliauskas

Guest's picture
Guest

OMG? Stop complaining! Don't get me wrong, I like the work of the Praspaliauskas twins. The weapon cookies are just great. But HR Giger already had bread shoes in his "Schuhwerke" exhibition in 1975. A SHAME?

Guest's picture
Guest

different to use ideas in adds and present them as yours and get lot of money for that.

Guest's picture
Guest

done already

Guest's picture
Guest

soooo cute!

I AM A BEAN's picture
I AM A BEAN
19 pencils

:S

I AM A BEAN
www.iamabean.com

Guest's picture
Guest

wow! as bad as it gets. this won an award?

Sanghamitra Dey's picture
Sanghamitra Dey
2 pencils

I wonder cant most of u realize the idea isn't shoes made of bread but the concept ready to be made at home and this is why they use the bathroom slipper kinda look. OMG! I wonder how are you guys yet surviving in the ad industry.

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