Agency: Ogilvy, Stockholm, Sweden
Creative Director: Björn Ståhl
Copywriter: Micke Ström
Art Director: Hans Elander
Designer: Kerstin Engberg
Via: Adverbox
This one is the worst of the bunch. Looks like a poor effort was done in photoshop making these... these... what are these things?
The idea is fair, the execution and design is pedestrian.
Comments
I don't get the idea. So it was mix with a lots of chocolate?
http://jennywhx.blogspot.com jwhx:Visionary
it simply states that their food is focused on the pleasure of eating, rather than on balanced nutrition. that's the idea of their campaign.
This one is the worst of the bunch. Looks like a poor effort was done in photoshop making these... these... what are these things?
The idea is fair, the execution and design is pedestrian.
Too bad this is the only one of the three that makes any sense. Must be the ad copy in this one. No Wholewheat Guaranteed.
they all make sense. even though the idea is rather weak.
the art still looks yummy to me. don't think this is over-photoshopped.
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