Delhi Police: Child Labour, 5

Set him/her free. Call -1291. A Delhi Police initiative to abolish child labour.

Advertising Agency: Rediffusion Y&R, Gurgaon, India
Creative Director: Ajay Ahluwalia
Art Director: Manu Gupta
Copywriter: Dushyant Pal Singh
Illustrator: Manu Gupta
Additional credits: Atanu Deb, Pawan Bhatt

November 2009


tirthomitro's picture
2758 pencils

a little too far fetched!

they showed me a picture & i laughed
dignity has never been photographed

jsjv's picture
41 pencils

What's with the black screen and images in the negative? Is that relevant in some way to the point being made? It does look nice but the idea seems lost.

Hiperion's picture
3138 pencils

dull concept
great art

satrianee's picture
3748 pencils

This black screen is preparing the perception of the message. At the first look you know there can be no good out of this. Fear and danger are most triggering for human mind. So it makes its point... The "dislike" and "disturb" one feel is good too.. But I'm not sure if the reverse psychology works out and makes you resist to do what it says.

It is fine... No doubt this little girl is in deep darkness with no hope and dirty clothes. Even if the ad is not that good, you'll never know if it's because the "matter" itself.

Kateter's picture
2029 pencils

yadda-yadda-yadda. just say it: it's crap.

ek kanya's picture
ek kanya
814 pencils


am an advertising junkie | read my flog at

perromalo's picture
429 pencils

Although, I don't personally like the concept y think i kind of like the art direction. Black is always nice and trendy.

foxforce5's picture
18 pencils

I like the art direction but the idea is just okay..not bad though

Adaddicted's picture
3435 pencils

"the brighter truth of darkness"


checkhill's picture
465 pencils

shes got a sword

dthlb72's picture
545 pencils

the idea of the string puppet is good... but the dark setting with the cut-out paper doll is a set back.

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