Del Mar: Whale
Del Mar medical spa, expert weight loss programs.
Advertising Agency: Propaganda, Bucharest, Romania
Creative Director: Andrei Tripsa
Art Director: Bogdan Moraru
Copywriters: Tudor Pascanu, Vlad Tomei
Illustrator: Tiberiu Bleoanca
Published: October 2008
Comments
ah here its is!!!
I AM FAT!
I AM A WHALE!!!
I think it's very funny. And while it may (and probably will) offend its target, the offense is a call to action in and off itself.
but it also could be a call to feel depress
yeah, and feeling depressed about their body is a very good reason for a consumer to seek the client's services.
OK - I get it. And the idea is good. But if a creative team brought this idea to me, I'd ask them to explore different ways to express the ideas visually. It really has been done a lot.
> AdCracker - interactive tools to trigger ad ideas.
Wellcome!!!!! Kamela Man
good campaign
Wellcome!!!!! Kamela Man
idea is clear.nice campaign.
Yo sabía que había algo raro en que mi mujer me pidiera a menudo que la llevara al mar
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r e i n v e n t a
oh mens...
someday you'll understand why only a women can say that she looks like a whale
CuriousCat
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