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Cow

Agency: 
Published/Aired: 
October 2008
Description: 

Del Mar medical spa, expert weight loss programs.

Advertising Agency: Propaganda, Bucharest, Romania
Creative Director: Andrei Tripsa
Art Director: Bogdan Moraru
Copywriters: Tudor Pascanu, Vlad Tomei
Illustrator: Tiberiu Bleoanca

Comments (14)

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Highest Rated

campass's picture
campass
Activity Score 120

NO NO

terry127's picture
terry127
Activity Score 80

it makes losing weight seems impossible

Wordnerd's picture
Wordnerd
Activity Score 6692

totally agree. this is the exact opposite

capywriter's picture
capywriter
Activity Score 5509

fat men are pigs, big women are whales or cows... mmm... quite literally. And since those are quite provocative comparisons, I find these rather insulting instead of funny.

Jahongir's picture
Jahongir
Activity Score 44

Yes i agree with u! It's funny but how thise ad will work if there had been discrimination of fat and the slim peaople.

stitchy's picture
stitchy
Activity Score 779

thats not reverse psychology!
its GO FUCK UP AND HAVE A DIET!!!
or: WE ONLY HADLE PIGS AND STUFF!!!

philippertl's picture
philippertl
Activity Score 656

So they are calling women fat cows?
I'm sure every overweight woman's gonna love being called like that - NOT.

David Hasselblad's picture
David Hasselblad
Activity Score 120

I agree the evolution sequence makes losing weight seem impossible. The in-between stages look pretty unnatractive.

A simple before-after image would have been better. It would also have helped to make it more tongue-in-cheek, which this ad needs.

Comparing overweight people to cows, whales or pigs is tasteless but I also think it's funny. But that's because I'm skinny. And an asshole.

Diegonz's picture
Diegonz
Activity Score 44

i wouldn't like other people to look at me going in this leisure center after this campaign

quartnaz's picture
quartnaz
Activity Score 14

HA, that is such a good point. I mean, I think it's kind of funny but it kind of puts people in denial. "Well, I'm not THAT fat yet. Guess I don't need to join."

AnubisibunA's picture
AnubisibunA
Activity Score 36

that woman has big udders... do they do plastic surgery too? haha

Kamelaman's picture
Kamelaman
Activity Score 26

Wellcome!!!!! Kamela Man

I like it!!!!!!!!!!!!

Brisa's picture
Brisa
Activity Score 20

I don't like at all!!!! Calling fat people COW is an antivalue.!

Absolut M's picture
Absolut M
Activity Score 1069

agressive & stupid

campass's picture
campass
Activity Score 120

NO NO

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