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Del Mar: Cow
Del Mar medical spa, expert weight loss programs.
Advertising Agency: Propaganda, Bucharest, Romania
Creative Director: Andrei Tripsa
Art Director: Bogdan Moraru
Copywriters: Tudor Pascanu, Vlad Tomei
Illustrator: Tiberiu Bleoanca
Published: October 2008
Comments
it makes losing weight seems impossible
totally agree. this is the exact opposite
fat men are pigs, big women are whales or cows... mmm... quite literally. And since those are quite provocative comparisons, I find these rather insulting instead of funny.
Yes i agree with u! It's funny but how thise ad will work if there had been discrimination of fat and the slim peaople.
thats not reverse psychology!
its GO FUCK UP AND HAVE A DIET!!!
or: WE ONLY HADLE PIGS AND STUFF!!!
So they are calling women fat cows?
I'm sure every overweight woman's gonna love being called like that - NOT.
www.philippertl.co.uk
ILLUSTRATION / DESIGN freelance or permanent
I agree the evolution sequence makes losing weight seem impossible. The in-between stages look pretty unnatractive.
A simple before-after image would have been better. It would also have helped to make it more tongue-in-cheek, which this ad needs.
Comparing overweight people to cows, whales or pigs is tasteless but I also think it's funny. But that's because I'm skinny. And an asshole.
i wouldn't like other people to look at me going in this leisure center after this campaign
HA, that is such a good point. I mean, I think it's kind of funny but it kind of puts people in denial. "Well, I'm not THAT fat yet. Guess I don't need to join."
that woman has big udders... do they do plastic surgery too? haha
Wellcome!!!!! Kamela Man
I like it!!!!!!!!!!!!
I don't like at all!!!! Calling fat people COW is an antivalue.!
agressive & stupid
NO NO
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