14 comments

terry127's picture
terry127
80 pencils

it makes losing weight seems impossible

Wordnerd's picture
Wordnerd
6660 pencils

totally agree. this is the exact opposite

capywriter's picture
capywriter
5511 pencils

fat men are pigs, big women are whales or cows... mmm... quite literally. And since those are quite provocative comparisons, I find these rather insulting instead of funny.

Jahongir's picture
Jahongir
44 pencils

Yes i agree with u! It's funny but how thise ad will work if there had been discrimination of fat and the slim peaople.

stitchy's picture
stitchy
779 pencils

thats not reverse psychology!
its GO FUCK UP AND HAVE A DIET!!!
or: WE ONLY HADLE PIGS AND STUFF!!!

philippertl's picture
philippertl
656 pencils

So they are calling women fat cows?
I'm sure every overweight woman's gonna love being called like that - NOT.

David Hasselblad's picture
David Hasselblad
120 pencils

I agree the evolution sequence makes losing weight seem impossible. The in-between stages look pretty unnatractive.

A simple before-after image would have been better. It would also have helped to make it more tongue-in-cheek, which this ad needs.

Comparing overweight people to cows, whales or pigs is tasteless but I also think it's funny. But that's because I'm skinny. And an asshole.

Diegonz's picture
Diegonz
44 pencils

i wouldn't like other people to look at me going in this leisure center after this campaign

quartnaz's picture
quartnaz
14 pencils

HA, that is such a good point. I mean, I think it's kind of funny but it kind of puts people in denial. "Well, I'm not THAT fat yet. Guess I don't need to join."

AnubisibunA's picture
AnubisibunA
36 pencils

that woman has big udders... do they do plastic surgery too? haha

Kamelaman's picture
Kamelaman
26 pencils

Wellcome!!!!! Kamela Man

I like it!!!!!!!!!!!!

Brisa's picture
Brisa
20 pencils

I don't like at all!!!! Calling fat people COW is an antivalue.!

Absolut M's picture
Absolut M
1069 pencils

agressive & stupid

campass's picture
campass
120 pencils

NO NO

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