Deichmann Graceland: High Heels, 3

A promotion get men over 180cm 1,3 times faster.
Go get them!

High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.

Advertising Agency: Grey Worldwide, Germany
Creative Directors: Andreas Henke, Sacha Reeb
Copywriter: Sissi Schneider
Art Director: Stella Bittner

8 comments

andylefty's picture
andylefty
4539 pencils

Cool insight. Go get them is pretty weak.

atb2005's picture
atb2005
13567 pencils

I like these too even though they are no particularly effective, sales wise. Again, made for awards.

My favorite shoe ad is this macabre vintage Louis Vuitton ad: http://oi42.tinypic.com/54yt8o.jpg

Seriously Crazy's picture
Seriously Crazy
638 pencils

"High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys."

How was it proved in this ad? The copy is pretty weak, too.

Lazarus's picture
Lazarus
1538 pencils

Not working for me.

Andrej's picture
Andrej
656 pencils

Nope nope

CuriousPencil's picture
CuriousPencil
4227 pencils

Vomitous emeticism: buy shoes, get men faster. Base bollocks.

vote4pedro's picture
vote4pedro
4601 pencils

These seem like they would be fairly insulting to women. Aside from that, there's nothing creative about these ads. It's like they cut a pasted the strategy into a layout and added a shoe.

thoughtsnwords's picture
thoughtsnwords
20 pencils

what?

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