Deichmann Graceland: High Heels, 1
Men over 180cm earn 10% more money.
Go get them!
High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.
Advertising Agency: Grey Worldwide, Germany
Creative Directors: Andreas Henke, Sacha Reeb
Copywriter: Sissi Schneider
Art Director: Stella Bittner


6 Comments
Ha ha ha....like the witty approach.
shahid
Scheiße
offensive to women..
http://www.blogger.com/profile/04415082871650665734
If it's offensive to anybody, it should be offensive to short guys (FYI - I'm 192cm)
I thought this was about competing with men, not getting them.
Of course the tagline suggests otherwise.
simple and nice