Deezer: Music, 3

Never without your tunes in the Tube.
20 million titles on your phone, even offline.

There is the phonetic analogy between the words “tunes” and “Tube”, and it's also a play on words between “tube” (hit song, but also pipe, underground tunnel) and the word “tunnel”.

Advertising Agency: Being, Paris, France
Creative Director: Thierry Buriez
Art Directors: Julien Chiapolini, Stephane Sacuto, Mathieu Camillieri
Copywriter: Riccardo Fregoso
Illustration: McBess