Comments (19)

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RAIMUNDO's picture
Activity Score 4


PeteHH's picture
Activity Score 202

Way better than the other one. Still not outstanding.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

hehe, this one's good

~ old habits die hard, older ones never do ~

ellehcimeo's picture
Activity Score 3516

This one is not that good at all. The person who cuts the pizza in the kitchen gets quite grubby, this doesn't indicate thickness AT ALL. Just messiness.
If they had shown a pizza wheel cutter that had a really unusually large blade, then I'd say it says "thick".

PeteHH's picture
Activity Score 202

Agree with ellehcimeo.

marcos quinteiro's picture
marcos quinteiro
Activity Score 22

nice one, although i agree with could be better....

addyhoch10's picture
Activity Score 2592

i wouldn't want them pimpled pizza hut guys to go 'handdiving' in my pizza.

hang-the-dj's picture
Activity Score 1262

Another scam, but this is one is less crappy then the previous one.

drizae's picture
Activity Score 503


Fail Harder.

spart1968's picture
Activity Score 12

Could have done more here. I prefer all-american concept of 'eating blueberry pie', with evidence on people's faces. Just a thought - as it's meant to be deep-pan, lots of topping, etc.

advertisingenius's picture
Activity Score 60

The line "Deep Pan Pizzas" is what makes the ad work. It doesnt imply messiness. Once you read the line you should get that this is one deep pizza. It's actually pretty smart.

The shops in India do some pretty good work.

ripster's picture
Activity Score 152

does it really makes the ad work?

Of course, it doesnt imply messiness if you read the line. However this makes it too constructed instead of being smart.

when i look at the cutter, it could imply that the chef is not keeping his hands clean, that hygiene is no big deal at pizza hut, that the cutter has fallen into the ingredients or sauce, etc.

the idea should only imply one thing very clearly, but unfortunately it does not do this here.

some shops in india do very fresh work

slim's picture
Activity Score 1047

Agree. Really solid idea, nicely executed. The only mess around here is the inside of ellechimio's head.

ellehcimeo's picture
Activity Score 3516

Nice one Slim. Keep the berating comments coming. They are so helpful.

kc_brock's picture
Activity Score 703

selling 2 different products in a 2 piece campaign.

pretty weak.


act's picture
Activity Score 535


advertisingenius's picture
Activity Score 60

This ad only implies one thing. If you look at it and see "Pizza Hut has bad hygiene", you're missing the point. I agree with the comments on the other ad for thin crusts...where it looks like it was selling another product. But this ad is the better of the two.

However I think one problem evident is that people arent reading this ad. They are just looking at the picture and then looking at the logo.

deep_tracy's picture
Activity Score 588

yes. this is a smaller pile of shit than the other one.

pindaro's picture
Activity Score 524