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Decathlon: Trekking

Decathlon: Trekking
Your rating: None Average: 7.3 (53 votes)

Make room for hiking.
April 30 to May 17
Trekking Promo

Advertising Agency: Young & Rubicam Paris. France
Creative Director: Les Six
Art Director: Guillaume Auboyneau
Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D : Jean-Philippe Sanquer
To be published: June 2010

21 Comments

Wadih A3's picture 258 pencils
Wadih A3 | Mon, 2010-04-19 11:23

nice photoshop.

atb2005's picture 13683 pencils
atb2005 | Mon, 2010-04-26 08:44
7

Great tagline; it could also mean find time for hiking (do it). Visual is wonderful. Love the other images too. Good job!

mark3r's picture 1609 pencils
mark3r | Mon, 2010-04-19 12:24
7

Beautiful art direction/exec.

:::MARK3R:::

pepey's picture 46 pencils
pepey | Mon, 2010-04-19 12:45
8

love all of them, great job!

http://ferdi-rizkiyanto.blogspot.com/

alexander_bickov's picture 3323 pencils
alexander_bickov | Mon, 2010-04-19 13:45

Well done

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

tytpol's picture 752 pencils
tytpol | Mon, 2010-04-19 17:52
5

Like Paris. More than that print.

www.tytpol.com

caju's picture 119 pencils
caju | Mon, 2010-04-19 18:34

done
http://adsoftheworld.com/media/print/chevrolet_city

AssassinX's picture 1347 pencils
AssassinX | Mon, 2010-04-19 19:07

Haha but I think this one is better, much much better................................

mike11's picture 212 pencils
mike11 | Mon, 2010-04-19 18:53

Love the art direction.

thedesignaddict's picture 4341 pencils
thedesignaddict | Tue, 2010-04-20 02:15

Again, great photo.

tirthomitro's picture 2186 pencils
tirthomitro | Tue, 2010-04-20 03:38

wonderful ideation.

they showed me a picture & i laughed
dignity has never been photographed

SkaBitchy's picture 12 pencils
SkaBitchy | Tue, 2010-04-20 03:59

Good photoshop! Although the first layer of the spiral should have been parallel with the layer of the road & not buried. Just my thought.

rajesh_keyaar's picture 234 pencils
rajesh_keyaar | Tue, 2010-04-20 06:34

cool. good one. i like it. great.

Adaddicted's picture 3417 pencils
Adaddicted | Tue, 2010-04-20 06:43
9

Great campaign.

withalltherespects

Jon-Paul Mountford's picture 866 pencils
Jon-Paul Mountford | Wed, 2010-04-21 04:21
9

very well executed.
Great art direction,

www.jpmountford.com

pwucel's picture 158 pencils
pwucel | Thu, 2010-04-22 00:56

Many of these idea I have seen... still great!

feddy_boo179's picture 71 pencils
feddy_boo179 | Fri, 2010-04-23 03:23

scanning the whole city for hiking activity. . .good idea ^^

bbdofresh's picture 66 pencils
bbdofresh | Sun, 2010-04-25 22:19

ffffound.com

Seen the same thing there.

guru84's picture 91 pencils
guru84 | Thu, 2010-04-29 07:26

In my words.."SeXyy Work"
Art and Copy both full on:)

joelapompe's picture 2480 pencils
joelapompe | Sat, 2010-06-05 12:07

very similar to a 2003 NYF silver :
http://www.joelapompe.net/2010/06/05/sncb-decathlon-grey-youngrubicam-...

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

michelangelo's picture 662 pencils
michelangelo | Thu, 2010-06-10 08:35

agree with guru84 it's "seXy work"

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