Decathlon: Trekking

Make room for hiking.
April 30 to May 17
Trekking Promo

Advertising Agency: Young & Rubicam Paris. France
Creative Director: Les Six
Art Director: Guillaume Auboyneau
Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D : Jean-Philippe Sanquer
To be published: June 2010

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20 comments

Wadih A3's picture
Wadih A3
256 pencils

nice photoshop.

atb2005's picture
atb2005
13567 pencils

Great tagline; it could also mean find time for hiking (do it). Visual is wonderful. Love the other images too. Good job!

mark3r's picture
mark3r
1940 pencils

Beautiful art direction/exec.

:::MARK3R:::

alexander_bickov's picture
alexander_bickov
3279 pencils

Well done

tytpol's picture
tytpol
776 pencils

Like Paris. More than that print.

AssassinX's picture
AssassinX
1329 pencils

Haha but I think this one is better, much much better................................

mike11's picture
mike11
268 pencils

Love the art direction.

thedesignaddict's picture
thedesignaddict
5366 pencils

Again, great photo.

tirthomitro's picture
tirthomitro
2722 pencils

wonderful ideation.

they showed me a picture & i laughed
dignity has never been photographed

SkaBitchy's picture
SkaBitchy
12 pencils

Good photoshop! Although the first layer of the spiral should have been parallel with the layer of the road & not buried. Just my thought.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

cool. good one. i like it. great.

Adaddicted's picture
Adaddicted
3435 pencils

Great campaign.

withalltherespects

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

very well executed.
Great art direction,

pwucel's picture
pwucel
158 pencils

Many of these idea I have seen... still great!

feddy_boo179's picture
feddy_boo179
71 pencils

scanning the whole city for hiking activity. . .good idea ^^

bbdofresh's picture
bbdofresh
66 pencils

ffffound.com

Seen the same thing there.

guru84's picture
guru84
91 pencils

In my words.."SeXyy Work"
Art and Copy both full on:)

michelangelo's picture
michelangelo
660 pencils

agree with guru84 it's "seXy work"

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