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Trekking

Agency: 
Published/Aired: 
April 2010
Description: 

To be

Make room for hiking.
April 30 to May 17
Trekking Promo

Advertising Agency: Young & Rubicam Paris. France
Creative Director: Les Six
Art Director: Guillaume Auboyneau
Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D: Jean-Philippe Sanquer

Comments (20)

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Highest Rated

michelangelo's picture
michelangelo
Activity Score 660

agree with guru84 it's "seXy work"

Wadih A3's picture
Wadih A3
Activity Score 256

nice photoshop.

atb2005's picture
atb2005
Activity Score 13561

Great tagline; it could also mean find time for hiking (do it). Visual is wonderful. Love the other images too. Good job!

mark3r's picture
mark3r
Activity Score 1949

Beautiful art direction/exec.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Well done

tytpol's picture
tytpol
Activity Score 777

Like Paris. More than that print.

caju's picture
caju
Activity Score 123
AssassinX's picture
AssassinX
Activity Score 1329

Haha but I think this one is better, much much better................................

mike11's picture
mike11
Activity Score 279

Love the art direction.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Again, great photo.

tirthomitro's picture
tirthomitro
Activity Score 2758

wonderful ideation.

they showed me a picture & i laughed
dignity has never been photographed

SkaBitchy's picture
SkaBitchy
Activity Score 12

Good photoshop! Although the first layer of the spiral should have been parallel with the layer of the road & not buried. Just my thought.

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

cool. good one. i like it. great.

Adaddicted's picture
Adaddicted
Activity Score 3435

Great campaign.

withalltherespects

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

very well executed.
Great art direction,

pwucel's picture
pwucel
Activity Score 158

Many of these idea I have seen... still great!

feddy_boo179's picture
feddy_boo179
Activity Score 71

scanning the whole city for hiking activity. . .good idea ^^

bbdofresh's picture
bbdofresh
Activity Score 66

ffffound.com

Seen the same thing there.

guru84's picture
guru84
Activity Score 91

In my words.."SeXyy Work"
Art and Copy both full on:)

joelapompe's picture
joelapompe
Activity Score 3830
michelangelo's picture
michelangelo
Activity Score 660

agree with guru84 it's "seXy work"

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