Decathlon: Trekking
Make room for hiking.
April 30 to May 17
Trekking Promo
Advertising Agency: Young & Rubicam Paris. France
Creative Director: Les Six
Art Director: Guillaume Auboyneau
Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D : Jean-Philippe Sanquer
To be published: June 2010
21 Comments
nice photoshop.
Great tagline; it could also mean find time for hiking (do it). Visual is wonderful. Love the other images too. Good job!
Beautiful art direction/exec.
:::MARK3R:::
love all of them, great job!
http://ferdi-rizkiyanto.blogspot.com/
Well done
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Like Paris. More than that print.
www.tytpol.com
done
http://adsoftheworld.com/media/print/chevrolet_city
Haha but I think this one is better, much much better................................
Love the art direction.
Again, great photo.
wonderful ideation.
they showed me a picture & i laughed
dignity has never been photographed
Good photoshop! Although the first layer of the spiral should have been parallel with the layer of the road & not buried. Just my thought.
cool. good one. i like it. great.
Great campaign.
withalltherespects
very well executed.
Great art direction,
www.jpmountford.com
Many of these idea I have seen... still great!
scanning the whole city for hiking activity. . .good idea ^^
ffffound.com
Seen the same thing there.
In my words.."SeXyy Work"
Art and Copy both full on:)
very similar to a 2003 NYF silver :
http://www.joelapompe.net/2010/06/05/sncb-decathlon-grey-youngrubicam-...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
agree with guru84 it's "seXy work"