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DECATHLON: Train at home
Domyos exercycle only at Decathlon.
Advertising Agency: Y&R Paris, France
Creative Director: Les Six
Art Directors / Copywriters: Louis Carpentier, Gilles Rivollier
Photographer: Philippe Guéguen
Art Buyer : Sylvie Réveillard
Published: September 2007
Comments
Funny, but whose house looks like that?
My. :-)
Hehehe true.
Almap BBDO won some awards years ago with similar concept.
and far better and smarter execution: one was for example 3 people on treadmill set in a row: first was a young lover running, than it was fat rich jealous husband with a gun, the third was his wife. the other was a robber on first treadmill, and than a cop behind him. I believe the claim was 'get in shape'.
this is where this idea came from.
The message is the same but I am not sure about the idea.
Belle DA mon Gillou.
Mais un DC suffisait pour vendre une annonce comme ca...
Superb art direction, I 've seen the one kateter is talking about and it doesn't look as good as this one (but it's true they thought of it first).
Just superb, I love it.
It has the whiff of an award about it, siplicity is always winner.
www.jpmountford.com
Haha that's one cocky arrogant bastard.
Esta idea ya se hizo varios años atrás
http://artektracho.blogspot.com
I actually thought this was an ad for flooring, not exerbikes. If the photo had been cropped in a little tighter, perhaps, it might have worked better. But as someone else pointed out, who has a house like this? Wouldnt it be more intruiging -- given that *everyone* is riding the same exercise bike (I mean, if you want to make a point about this particular bike, why not put those in the pack on a completely different model?) -- to show them in a tighter, more confined space, with more of a true racing feel?
Whose house looks like that? Y&R's art director's...
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