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11 comments

nice gaijin's picture
nice gaijin
815 pencils

Funny, but whose house looks like that?

regrat's picture
regrat
302 pencils

My. :-)

--
I would never promote Coca Cola.

Tincho's picture
Tincho
1093 pencils

Hehehe true.

Kateter's picture
Kateter
2020 pencils

Almap BBDO won some awards years ago with similar concept.
and far better and smarter execution: one was for example 3 people on treadmill set in a row: first was a young lover running, than it was fat rich jealous husband with a gun, the third was his wife. the other was a robber on first treadmill, and than a cop behind him. I believe the claim was 'get in shape'.

this is where this idea came from.

Vicomte's picture
Vicomte
287 pencils

Belle DA mon Gillou.
Mais un DC suffisait pour vendre une annonce comme ca...

Stigset's picture
Stigset
1456 pencils

Superb art direction, I 've seen the one kateter is talking about and it doesn't look as good as this one (but it's true they thought of it first).

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Just superb, I love it.
It has the whiff of an award about it, siplicity is always winner.

www.jpmountford.com

vwray81's picture
vwray81
256 pencils

Haha that's one cocky arrogant bastard.

m í t i c o's picture
m í t i c o
676 pencils

Esta idea ya se hizo varios años atrás

http://artektracho.blogspot.com

SeanMartin's picture
SeanMartin

I actually thought this was an ad for flooring, not exerbikes. If the photo had been cropped in a little tighter, perhaps, it might have worked better. But as someone else pointed out, who has a house like this? Wouldnt it be more intruiging -- given that *everyone* is riding the same exercise bike (I mean, if you want to make a point about this particular bike, why not put those in the pack on a completely different model?) -- to show them in a tighter, more confined space, with more of a true racing feel?

Barbara Agatha G.'s picture
Barbara Agatha G.
70 pencils

Whose house looks like that? Y&R's art director's...

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