Don't take a holiday from sports this summer.
From May 30 to June 20 Summer Sale
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink
Published: May 2009
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Comments
Nice photography but pretty lame idea.
exellent photo!
the copy sucks...
otherwise this is silver material for sure!
I think the copy works, what's wrong with it?
yeah i actually like the copy. opens up a waaay greater concept than the present execution...
Quite really.
can someone please explain the logic here; i'm just not getting the point... thx
ivan as u said the ad works - double negative in copy creating confusion
www.valayam.com
www.valayam.com
where'r the confusion?
it says "don't be lazy this summer and do some excersice, because of the summer sale, it's clear i think,
but i don't like the concept at all
mrckais
Great composition
Alexander Bickov Personal portfolio | Twitter | Facebook | Blog
if the mountain biker is pulling the trolley should the swimmer be acting like a tug boat? ocean liner or something a little smaller.
So the idea is that he's motorboating her, yes?
these are not good. to be polite.
These are not good. To be polite.
Good photography although the copy didn't really measure up, but it works.
Is decathlon a sportswear brand?
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I'm not always right; I'm just never wrong
The headline should have been kept simpler...maybe something along the lines of 'Only sport'?
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I'm not always right; I'm just never wrong
Is the boat reminiscent of a stimulated penis? or is it just me and my mischief?
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