Advertisement

Operation Mountain Bike

Agency: 
Published/Aired: 
March 2008
Description: 

Adventure is at your doorstep. Operation Mountain Bike : April 19 - May 3

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink

Comments (6)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

I think the idea works, except for one thing: the bikes are all crappy. If you name it "Operation Mountain Bike", then you should show some mountain bikes as well...

bknowlden's picture
bknowlden
Activity Score 3647

Not crazy about the idea, but this one is really well executed.

Guest's picture
Guest

Nice idea...

premc's picture
premc
Activity Score 917

nice snap !!

radical

ginu's picture
ginu
Activity Score 140

Good

Brainsugar's picture
Brainsugar
Activity Score 1625

Isn't it a bit too literal, and not so surprising?

Guest's picture
Guest

I think the idea works, except for one thing: the bikes are all crappy. If you name it "Operation Mountain Bike", then you should show some mountain bikes as well...

Advertisement