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Operation Mountain Bike

Agency: 
Published/Aired: 
March 2008
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Description: 

Adventure is at your doorstep. Operation Mountain Bike : April 19 - May 3

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink

Comments (6)

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Highest Rated

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Guest

I think the idea works, except for one thing: the bikes are all crappy. If you name it "Operation Mountain Bike", then you should show some mountain bikes as well...

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