Decathlon: Operation Mountain Bike

Adventure is at your doorstep. Operation Mountain Bike : April 19 - May 3

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink
Published: March 2008

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6 comments

bknowlden's picture
bknowlden
3647 pencils

Not crazy about the idea, but this one is really well executed.

Guest's picture
Guest

Nice idea...

premc's picture
premc
917 pencils

nice snap !!

radical

ginu's picture
ginu
140 pencils

Good

Brainsugar's picture
Brainsugar
1580 pencils

Isn't it a bit too literal, and not so surprising?

Guest's picture
Guest

I think the idea works, except for one thing: the bikes are all crappy. If you name it "Operation Mountain Bike", then you should show some mountain bikes as well...

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