Don't take a holiday from sports this summer.
From May 30 to June 20 Summer Sale
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink
Published: May 2009
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
lol.... another, beautiful bicycle Ad. ;) But that rope will be tightened wen you pull something.
Guest | Sat, 2009-07-18 04:22 wrote: lol.... another, beautiful bicycle Ad. ;) But that rope will be tightened wen you pull something.
That's exactly what I thought before I scrolled down to see your comment. Between the creative director, art director, photographer and retoucher, how could they all miss that?
Have you ever try to lift and tigtht a more than 10meters rope? good luck ...
hey... the creative team did not push this enuf...
the result is this pathetic visual. doesn't go on to match the other one - the bright one!
double negative in copy is creating confusion
www.valayam.com
www.valayam.com
uhm there is no double negative?
Quite really.
great postwork :-)
done
Photography: 10, Art Direction: 8, Copywriting: 5 (could be one of those lost-in-translation things though)
..............................................
www.storytellerscreative.com
Hey this is not right perspective and distance is wrong! absolutely wrong!
That rope messed up a decent idea.
What's going on in Paris?
HIV (Halt Ingenuity Virus) attack?
Post new comment