Decathlon: Mountain
Don't take a holiday from sports this summer.
From May 30 to June 20 Summer Sale
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink
Published: May 2009
11 Comments
lol.... another, beautiful bicycle Ad. ;) But that rope will be tightened wen you pull something.
Guest | Sat, 2009-07-18 04:22 wrote: lol.... another, beautiful bicycle Ad. ;) But that rope will be tightened wen you pull something.
That's exactly what I thought before I scrolled down to see your comment. Between the creative director, art director, photographer and retoucher, how could they all miss that?
Have you ever try to lift and tigtht a more than 10meters rope? good luck ...
hey... the creative team did not push this enuf...
the result is this pathetic visual. doesn't go on to match the other one - the bright one!
they showed me a picture & i laughed
dignity has never been photographed
double negative in copy is creating confusion
www.valayam.com
www.valayam.com, www.valayam.com/blog
uhm there is no double negative?
Quite really.
great postwork :-)
done
Photography: 10, Art Direction: 8, Copywriting: 5 (could be one of those lost-in-translation things though)
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Hey this is not right perspective and distance is wrong! absolutely wrong!
That rope messed up a decent idea.
What's going on in Paris?
HIV (Halt Ingenuity Virus) attack?