Decathlon: Mountain

Don't take a holiday from sports this summer.
From May 30 to June 20 Summer Sale

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink
Published: May 2009

Related videos by Shutterstock


Guest's picture

lol.... another, beautiful bicycle Ad. ;) But that rope will be tightened wen you pull something.

Reality Check's picture
Reality Check
1801 pencils

Guest | Sat, 2009-07-18 04:22 wrote: lol.... another, beautiful bicycle Ad. ;) But that rope will be tightened wen you pull something.

That's exactly what I thought before I scrolled down to see your comment. Between the creative director, art director, photographer and retoucher, how could they all miss that?

Guest's picture

Have you ever try to lift and tigtht a more than 10meters rope? good luck ...

tirthomitro's picture
2760 pencils

hey... the creative team did not push this enuf...
the result is this pathetic visual. doesn't go on to match the other one - the bright one!

they showed me a picture & i laughed
dignity has never been photographed

valayamadvertising's picture
244 pencils

double negative in copy is creating confusion

Prof's picture
1453 pencils

uhm there is no double negative?

Quite really.

playa's picture
80 pencils

great postwork :-)


STRTLRS's picture
1607 pencils

Photography: 10, Art Direction: 8, Copywriting: 5 (could be one of those lost-in-translation things though)

I think, therefore... yeah.

Guest's picture

Hey this is not right perspective and distance is wrong! absolutely wrong!

Dev Kumar's picture
Dev Kumar
834 pencils

That rope messed up a decent idea.

Chopper's picture
1015 pencils

What's going on in Paris?
HIV (Halt Ingenuity Virus) attack?

Log in or register to post comments