Advertisement

Mountain

Agency: 
Published/Aired: 
May 2009
Description: 

Print advertisment created by Y&R, France for Decathlon, within the category: Retail Services.

Don't take a holiday from sports this summer.
From May 30 to June 20 Summer Sale

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink

Comments (11)

Log in or register to post comments

Highest Rated

Chopper's picture
Chopper
Activity Score 1015

What's going on in Paris?
HIV (Halt Ingenuity Virus) attack?

Guest's picture
Guest

lol.... another, beautiful bicycle Ad. ;) But that rope will be tightened wen you pull something.

Reality Check's picture
Reality Check
Activity Score 2539

Guest | Sat, 2009-07-18 04:22 wrote: lol.... another, beautiful bicycle Ad. ;) But that rope will be tightened wen you pull something.

That's exactly what I thought before I scrolled down to see your comment. Between the creative director, art director, photographer and retoucher, how could they all miss that?

Guest's picture
Guest

Have you ever try to lift and tigtht a more than 10meters rope? good luck ...

tirthomitro's picture
tirthomitro
Activity Score 2758

hey... the creative team did not push this enuf...
the result is this pathetic visual. doesn't go on to match the other one - the bright one!

they showed me a picture & i laughed
dignity has never been photographed

valayamadvertising's picture
valayamadvertising
Activity Score 244

double negative in copy is creating confusion
www.valayam.com

Prof's picture
Prof
Activity Score 1449

uhm there is no double negative?

Quite really.

playa's picture
playa
Activity Score 80

great postwork :-)

done

STRTLRS's picture
STRTLRS
Activity Score 1601

Photography: 10, Art Direction: 8, Copywriting: 5 (could be one of those lost-in-translation things though)

---------------
I think, therefore... yeah.

Guest's picture
Guest

Hey this is not right perspective and distance is wrong! absolutely wrong!

Dev Kumar's picture
Dev Kumar
Activity Score 834

That rope messed up a decent idea.

Chopper's picture
Chopper
Activity Score 1015

What's going on in Paris?
HIV (Halt Ingenuity Virus) attack?

Advertisement