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Hiking

Agency: 
Published/Aired: 
June 2013
Description: 

We make sport easier.

Advertising Agency: BETC, Paris, France
Agency Management: Bernard Buono, Philippe Brandt, Laurianne Mayet, Sarah Guilloteau, Elena Esposto
Executive Creative Director: Stéphane Xiberras
Creative Directors: Eric Astorgue, Jean-Christophe Royer
Art Director: Marie-Eve Schoettl
Art Director Assistant: Pierre Caurret
Assistant Copywriter: David Soussan
Traffic: Elodie Diana
Photographer: Geoff Kern
Art Buyer: Christine Lefers
Production: Arno Poulain / RITA
Print Producer: Elodie Diana

Comments (5)

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Highest Rated

baliais's picture
baliais
Activity Score 2608

Trying to be smart

pierrelastname's picture
pierrelastname
Activity Score 2869
alex razzaghi's picture
alex razzaghi
Activity Score 243

The visual makes no sense, climbing on top of people is harder

certaintly's picture
certaintly
Activity Score 3994

agreed. i like that it stands out and makes you find out what's up. but it doesnt fit.

kleenex's picture
kleenex
Activity Score 43371

two junky ads.

baliais's picture
baliais
Activity Score 2608

Trying to be smart

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