Decathlon: Hiking

We make sport easier.

Advertising Agency: BETC, Paris, France
Agency Management: Bernard Buono, Philippe Brandt, Laurianne Mayet, Sarah Guilloteau, Elena Esposto
Executive Creative Director: Stéphane Xiberras
Creative Directors: Eric Astorgue, Jean-Christophe Royer
Art Director: Marie-Eve Schoettl
Art Director Assistant: Pierre Caurret
Assistant Copywriter: David Soussan
Traffic: Elodie Diana
Photographer: Geoff Kern
Art Buyer: Christine Lefers
Production: Arno Poulain / RITA
Print Producer: Elodie Diana

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5 comments

pierrelastname's picture
pierrelastname
2869 pencils
alex razzaghi's picture
alex razzaghi
105 pencils

The visual makes no sense, climbing on top of people is harder

certaintly's picture
certaintly
4060 pencils

agreed. i like that it stands out and makes you find out what's up. but it doesnt fit.

kleenex's picture
kleenex
22668 pencils

two junky ads.

baliais's picture
baliais
2288 pencils

Trying to be smart

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