Decathlon: Better gear, 1

Advertising Agency: Young & Rubicam France
Creative Director: Les Six
Art Director: Julien Vallon
Photographer: Louis Decamps
Retoucher: Chic Paris
Copywriter: Montassar Chlaika

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17 comments

Guest's picture
Guest

old idea

alexander_bickov's picture
alexander_bickov
3279 pencils

Good idea for Ariel :)

Guest's picture
Guest

new idea

Guest's picture
Guest

Very funny.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Whatever.. I love it.

Guest's picture
Guest

funny

Guest's picture
Guest

el recurso ya esta re usado...

Guest's picture
Guest

Just so sad that stealing ideas becomes Advertisings sole technique for producing great work!!!!!
check out: www.janvonholleben.com
He has done it 7 years ago.. and has been all over the world with it...
Who hasnt seen it yet in its original and calls themselves a visual worker... is BLIND!
Greaty copied though! Respect!

Guest's picture
Guest

tienes rason es identico!!! ... que bad!

Guest's picture
Guest

Good attempt man

Guest's picture
Guest

And so ? Jan Von Holleben isn't the first too !!
I think that it's a good interpretation of an old idea.

Great job !

Guest's picture
Guest

Been done... a lot

mpared's picture
mpared
562 pencils

Hmmmmm I really do hope that they did not steal/simply copy the idea of jan von holleben "dreams of flying" cause to me looks very similar!!

http://thecuriousbrain.com/?p=518

Guest's picture
Guest

très beau plagiat, encore une fois**
> http://www.fubiz.net/2009/04/10/dreams-of-flying/

micabdo's picture
micabdo
25 pencils

Great idea ,, I like it

Guest's picture
Guest

Faut arrêter avec vos histoires de plagiat !
Parcequ'avec un concept vieux comme celui ci, c'est votre Jan Von Holleben et son dreams of flying qui va être également accusé de plagiat ! Va falloir se cultiver un peu plus et arrêter de se baser sur les séries de photographes qui ont moins de 5 ans ! Ya eu d'autres personnes qui ont travaillé sur ce même concept avant lui et avant cette campagne Décathlon !

Donc soit on accepte les différentes interprétations, soit on accuse de plagiat tout ceux qui ont utilisé ce principe photograpique plutôt basique... et là on va remonter très loin ! Nadav Kander serait lui aussi un pompeur donc ? Pffft.

Moi j'aime et je dis pas mal pour du Décath !

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