Dean's: Surprisingly mild

Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director : Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Published: January 2010

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15 comments

Hiperion's picture
Hiperion
3138 pencils

Hilarius!!

bullzeye's picture
bullzeye
252 pencils

hahaha

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

surprisingly mild indeed :)

dclxvi

shitix-'s picture
shitix-
227 pencils

heheh

fucking timing

Brain-Art's picture
Brain-Art
1101 pencils

Funny

beingofageoldgrace's picture
beingofageoldgrace
335 pencils

?wtf, you write an explanation and i dont get anyth. either. nonono

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

An absolutely HILARIOUS picture. I mean HILARIOUS!!!!! Ruined by a very loose tagline that really doesn't tie in to what's going on. Mild whisky? How does the picture relate? The CD needs to explain this one - and pretty convincingly because the explanation provided doesn't. If it's mild, it's mild - as in not bitter or strong. If it were sweet, maaaaybe the visual would work. If the taste was "something different", maaaaybe. But mild doesn't work - maybe the German translation means something else/dual-purposed (?) Any Germans here that can explain? 10 for the pic/idea, -5 for the tagline (until it's explained better).

tubito's picture
tubito
107 pencils

funny! very original for a whisky ad. new target right? i think i know what it means...cute

everartz's picture
everartz
7611 pencils

you know what!? HAHAHAHAHAHA f*cking awesome...

| Everartz |

Hibon's picture
Hibon
3731 pencils

Very sexy ... this time the french women rights will not complain:-)

Simple ideas are the best !

samvel's picture
samvel
13 pencils

8) HOHOHO

hilazon's picture
hilazon
150 pencils

hah! funny & clever

hermotsura's picture
hermotsura
254 pencils

man, how did you even find it? i kinda like the original better actually.

pepsiice's picture
pepsiice
253 pencils

aaaaaiiiiiiiii ggraaaaabbbeeee XD

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