Surprisingly mild

January 2010
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Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein

Comments (15)

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Highest Rated

hermotsura's picture
254 Activity Scores

man, how did you even find it? i kinda like the original better actually.


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