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Dead

Published/Aired: 
May 2007
Description: 

Image courtesy of D&AD

Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Creative Directors: Paul Belford
Art Director: Paul Belford
Copywriter: Nigel Roberts
Photographer: James Dimmock
Typographers: Paul Belford, Steve Davies, Michael C Place
Project Manager: Bryony Quarrell
Planner: Mark Fallon
Account Handlers: Alex Siewert, St John Walshe
Brand Manager: Jenny Williams

Comments (8)

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Highest Rated

Guest's picture
Guest

You gotta love this. And each of this series.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

i like the shirt but what does skateboarding have to do with snickers?

Guest's picture
Guest

Are you serious? Look it up m8, please...

lsadunb's picture
lsadunb
Activity Score 571

Original idea. But great copy, just this one.

noir's picture
noir
Activity Score 10

maravillosa campaña, la direccion de arte me parece impecable, la repeticion del personaje, el copy...
BRAVO!

Beatboxer's picture
Beatboxer
Activity Score 1517

Well, Chambers... I see no connection between chocolate and skateboarding, the same way i see no connection at all between the elements, in a crescent number of communication pieces these days.

I guess it's a matter of attitude towards life, and towards radical sports, in this particular case. Does it translate the values Sneakers want for the brand? Maybe... Otherwise, this campaign wouldn't be out, right?

*pUFF* And then, Chocapic was made...

erhanali's picture
erhanali
Activity Score 368

Smart body copy.

"Everyday is one short life"

www.erhanali.blogspot.com/

mrtalented's picture
mrtalented
Activity Score 2171

i like the art direction but not the concept. it has nothing to do with the product benefit.

i looks like a campaign for clothing or x-games to me.

Guest's picture
Guest

You gotta love this. And each of this series.

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