Advertisement

Waste, 3

Published/Aired: 
February 2013
Description: 

The warning against the significantly higher waste of water in the summer was the topic of the Waste campaign created by DM9Sul for Ecobenefícios Good Card. The pieces run in newspapers and also the brand's social media throughout this week highlight attitudes that increase mankind's impact on the environment but which can be easily avoided. Leave faucets dripping, excessively hosing down sidewalks, and using water in an unreasonable manner that may even threaten the availability of the resource are the topic of the illustrations and headings of the campaign.

Advertising Agency: DM9Sul, Brazil
Chief Executive Officer: Marcio Callage
Chief Creative Officer: Marco Bezerra
Creative Director: Rafael Bohrer
Created by: Márcio Fritzen, João Pedro Vargas
Media: Silvio Calissi, Renata Schenkel, Milena Bitencourt, Leonardo Lucas Adriano
Account Managers: Angélica Collet, Fernanda Farias
Art buyer: Mariene Braga
Illustrations: Amello Ilustrações
Image Retouchers: André Teixeira, Marcelo René

Comments (5)

Log in or register to post comments

Highest Rated

cognitive's picture
cognitive
Activity Score 167

I agree - The copy sounds very "ESL".

oliver5991's picture
oliver5991
Activity Score 198

copy could have been smoother

kleenex's picture
kleenex
Activity Score 43434

drawings are good.

faissalo's picture
faissalo
Activity Score 728

Uh Oh! Copy has typos. Litters means trash, LITRES means liquid measure!

Nice init

cognitive's picture
cognitive
Activity Score 167

I agree - The copy sounds very "ESL".

cognitive's picture
cognitive
Activity Score 167

I agree - The copy sounds very "ESL".

Advertisement

20% Off Sale at iStock until December 9th 2016