DDB: Ramadan

Don't miss a prayer for work.

Advertising Agency: DDB, Cairo, Egypt
Art Director: Muhammad Salah
Copywriter: Malek Sherif

September 2008


laithy's picture
29 pencils

i love this one sooo much
and ramadan Karem

tamer samy's picture
tamer samy
681 pencils

awesome ya Salah..

nicoB's picture
129 pencils

Cool visual

maroksm's picture
2 pencils

gamda gedan
ramadan karem

stitchy's picture
779 pencils

good work

stitchy's picture
779 pencils

good work but i think prayer must be attended in all times and not only in RAMADAN

tantrik_indian's picture
953 pencils

Totally corny and being politically correct in a fundamentalist land. Will DDB put up an ad saying - 'Go to Church and attend mass, don't work during Christmas'?

~~this paranoid survived!~~

malekw's picture
7 pencils

Hey Indian, Muslims pray five prayers during the day, three of them while at work, each prayer takes 10 mins
So it's not like "leave work, go pray" it's more like a reminder, and by the way DDB let muslims do their prayers during work in all muslim lands where they have a branch.

dadada's picture
1720 pencils

like it.

Everybody is creative, be yourself.

marcng's picture
5 pencils

i think the visual only targets Mac users.....and what penetration do we have for Mac?
i'm talking about people with access to Mac and use it day to day.

not saying i don't like it, but how many of us would actually understand it?

justpassingby's picture
1368 pencils

marcng, thats a terrible comment, thats one of those comments that someone would mention in a meeting just to be noticed.
A PC or a MAC person would get this, its a file, what else could it be?

Personally i dont like the artdirection at all.

picopalqlea's picture
999 pencils

"Hello!!...... I'm a Muslim,..... and i'm a christian....."

sneakyhands's picture
1857 pencils

well actually what i *noticed* was "that's a terrible comment" so i read above and it turns out that they were right. i'm a PC person and didn't get that it was a file until reading their comment. i guess it was too cute and froo-froo to look like a file to me. nice thought marcng.

however, the art direction is pretty lame even if there was a standardized icon across all platforms.

Ramezani's picture
315 pencils

like the visual much...

NatalieM's picture
1685 pencils

Simple and it works!

ahmed ragheb's picture
ahmed ragheb
297 pencils

nice one

AristideMas's picture
10 pencils

Aristide, Account Ex., Nelson Publicis, Douala, Cameroun
Nice piece of work.Are they saying prayer mats should be made available in offices? I really would like to read the brief.

Aristide, Strategist, Exp. Marketing, Cameroon

slip's picture
919 pencils

Nice visual, although it might not be that evident at first glance that there's a connection between 'the file' and work, or that the prayer mat is even suppose to be a file.
Would also love to see the brief!



des4graphic's picture
282 pencils

nice visual

\\Graphic in every where.... look around you!\\

Guest's picture

it looks like a magic carpet

Enas's picture
741 pencils

Nice approach from DDB, and i do respect it...

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Muhammad Imran's picture
Muhammad Imran
616 pencils

Simple, Beautiful and to the point, Well Done!

Guest's picture

I don't get it...

Guest's picture

Excellent communication design.

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