DDB: Ramadan

DDB: Ramadan

Don't miss a prayer for work.

Advertising Agency: DDB, Cairo, Egypt
Art Director: Muhammad Salah
Copywriter: Malek Sherif

Your rating: None Average: 5.3 (12 votes)

Comments

i love this one sooo much
and ramadan Karem

tamer samy's picture

awesome ya Salah..

Cool visual

gamda gedan
ramadan karem

good work

good work but i think prayer must be attended in all times and not only in RAMADAN

tantrik_indian's picture

Totally corny and being politically correct in a fundamentalist land. Will DDB put up an ad saying - 'Go to Church and attend mass, don't work during Christmas'?

~~this paranoid survived!~~

malekw's picture

Hey Indian, Muslims pray five prayers during the day, three of them while at work, each prayer takes 10 mins
So it's not like "leave work, go pray" it's more like a reminder, and by the way DDB let muslims do their prayers during work in all muslim lands where they have a branch.

like it.

i think the visual only targets Mac users.....and what penetration do we have for Mac?
i'm talking about people with access to Mac and use it day to day.

not saying i don't like it, but how many of us would actually understand it?

marcng, thats a terrible comment, thats one of those comments that someone would mention in a meeting just to be noticed.
A PC or a MAC person would get this, its a file, what else could it be?

Personally i dont like the artdirection at all.

"Hello!!...... I'm a Muslim,..... and i'm a christian....."

well actually what i *noticed* was "that's a terrible comment" so i read above and it turns out that they were right. i'm a PC person and didn't get that it was a file until reading their comment. i guess it was too cute and froo-froo to look like a file to me. nice thought marcng.

however, the art direction is pretty lame even if there was a standardized icon across all platforms.

like the visual much...

NatalieM's picture

Simple and it works!

-Natalie
www.topolewski.net

nice one

AristideMas's picture

Aristide, Account Ex., Nelson Publicis, Douala, Cameroun
Nice piece of work.Are they saying prayer mats should be made available in offices? I really would like to read the brief.

Nice visual, although it might not be that evident at first glance that there's a connection between 'the file' and work, or that the prayer mat is even suppose to be a file.
Would also love to see the brief!

*****

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