DDB: Igniting creativity

Advertising Agency: DDB, Cairo, Egypt
Creative and Art Direction: Malek Sharif

62 comments

Selim's picture
Selim

LOVE IT,
GREAT JOB MALEK!

Guest commenter's picture
Guest commenter

Cannes Grand Prix!!!!!!!!

Toro's picture
Toro
1007 pencils

Well, no.

picopalqlea's picture
picopalqlea
999 pencils

sorry. It's not that good guys... Not for DDB anyways.

Guest commenter's picture
Guest commenter

It seems that you did not understand the idea or ebven what we meant to say, but anyway your comment gives us more power please keep on

Guest commenter's picture
Guest commenter

go for ibdaa awards 2007 website it says igniting ideas which is better $ original

fersvax's picture
fersvax
1237 pencils

It's not even worth a Pinnacle.

FER.

Guest commenter's picture
Guest commenter

Very good!!!

SeanMartin's picture
SeanMartin

:: looking at other comments and wondering WTF? ::

Guys, it's nice, but the layout isnt anything special, and the visual is, well, kinda ordinary. Well presented, but not ground-shaking.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

Old.

Guest commenter's picture
Guest commenter

too old

Guest commenter's picture
Guest commenter

old

eugenius's picture
eugenius
396 pencils

WTF.... pencil again...

brain123's picture
brain123
830 pencils

REALLY BORING...

dshott's picture
dshott
475 pencils

Simple, full of brand and effective

devon_dan 's picture
devon_dan

My old University did an ad like this, too.

Guest commenter's picture
Guest commenter

Excellent !

Guest commenter's picture
Guest commenter

yawn, and then yawn some more.

corre's picture
corre
196 pencils

well, it does go with all the other simple yello-black DDB ads. But I wouldn't say this one's a star... I think I even prefer the dart and bullseye one.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Lápices otra vez....

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

Mi little bro` is 5 years old, he loves the pencils and i know that hes better in photoshop. The art direction isnt so good

elmatacho's picture
elmatacho
251 pencils

NEXT

Guest commenter's picture
Guest commenter

muy buen diseño, una gran idea

www.cre-t.net

Renato farfan Basauri's picture
Renato farfan B...
8 pencils

cannes????? zzzz

Guest commenter's picture
Guest commenter

Cannes Grand Prix?????????? ZZZZZZZZZZ

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

Cannes Grand Prick.

Guest commenter's picture
Guest commenter

Tired of metaphoric ads. Replacing matches by pencils !!!!
Creatives should find an new way to make ads. Please its time to refresh the way of publicity industry find ideas. Its time to find it before consumer get bored of our stuff

ziad hamdan's picture
ziad hamdan
45 pencils

brilliant concept, but, bad art direction :(

Marcel B's picture
Marcel B

very nice work... love it

matks's picture
matks
475 pencils

It's far from Cannes as a print ad. It would make a nice gadget though. Such a box of pencils in a conference room could impress the agency's clients. Do it in a real life, using the print above as a sketch.

malekw's picture
malekw
7 pencils

We 've aready done a mock up for the creativity box to produce it soon, thank you for your participation though, but I'm wondering if you 're in the field of advertising, what have you done that is not too far from Cannes lately?! "that is also pointed for all Cannes comments here." Thank you.

bompa's picture
bompa
318 pencils

Nothing new.

Roger Daly's picture
Roger Daly
359 pencils

Overdone. Why the headlne?
Overated. Cannes??? :D
Over.

Lucas Zaiden's picture
Lucas Zaiden

Who the FUCK did the shadow thing?

Enas's picture
Enas
741 pencils

same who who did the flying pencil by forgetting make it's layer backward

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

ace85le's picture
ace85le
3939 pencils

Interesting but that's about it.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

nand kishore's picture
nand kishore
95 pencils

bad photoshop work.

Guest commenter's picture
Guest commenter

love it nice work

Guest commenter's picture
Guest commenter

Been done

path's picture
path

I salute the one that reads this down the comments! You deserve a Grand Prix!!!

mridul ahmed's picture
mridul ahmed
33 pencils

no word. just salute. this is really a tremendous job!

Guest commenter's picture
Guest commenter

It would be a grand prix if it was some kind of direct mailer...
as an ad, it is nothing...
nice idea badly executed.

mridul ahmed's picture
mridul ahmed
33 pencils

may I know, what kind of execution did u deserve?

AXAY555's picture
AXAY555
582 pencils

DDB one is not the first one to do this...DDB might have seen this www.ibdaa-awards.ae/2007/ ...ibdaa is far better than this one & original.

Toro's picture
Toro
1007 pencils

Not really.

AXAY555's picture
AXAY555
582 pencils
Senhora Kolossa's picture
Senhora Kolossa
483 pencils

guys, build another one of these great pyramides.
but stop making advertising.

msalah's picture
msalah
31 pencils

KOS OMEK

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

wtf? seems to be an egiptian's insult!

Guest's picture
Guest

eh ya 3am fokak men el ara7a ,,,, shaklak men el matareya ya ba2f .... hehehee
3andak kalam 3edel olo ... ma3andaks yeb2a....? shater ... aywa te2fel bo2ak 7'ales ... merci

vvhisky's picture
vvhisky
116 pencils

come on..too literal, it sucks

Joselin John's picture
Joselin John

DDB shouldn't have released this ad.

hedúnadan's picture
hedúnadan
8 pencils

two overused agency self-promo insigths combined...

necromancor's picture
necromancor
9 pencils

msalah looooooooooooooooooooooooooooooooooooooool
forced words
i like it malek

gamal
i will..

Guest's picture
Guest

I think it's pretty good. It's simple, but it works. Sometimes elaborate ads just end up confusing and don't sell. Those who are commenting on all the ads saying they are "bullshit" or crap just need to keep the negativity to themselves. if you don't like an ad, say why and give constructive criticism. Because otherwise, it's pretty clear you are only saying this because you are bitter that you don't have a job in an agency, and feel the need to bring people who are clearly better than you down.

Guest's picture
Guest

your comments sucks as the ad!

momenkhalifa's picture
momenkhalifa
7 pencils

good work

Guest's picture
Guest

a77a eh el khara dah?!?

Guest's picture
Guest

i was liked of image DDB Is a good scene

Blashyrkh's picture
Blashyrkh
32704 pencils

Malek needs to improve in Photoshop.

Sherif Hany's picture
Sherif Hany
92 pencils

Weel done ya wad ya malek...
ana oltelak on phone my opinion...keep it up ;)

mego's picture
mego
5 pencils

يا نهار اسود على التعليقات ههههههههههههههههههههههه
دانا كنت كنت غلبان اوى

هو الشغل حلو اوى وعجبنى الشادو لانه فيه ذكاء مش اى حد هيفهمه بس شغل عالى بصراحة
لكن الفكرة مش واصلة اوى كمان الخط طالما انك بتقول اشعل الابداع
ممكن كنت تغير فى لونه مثلا كلمة اشعل تكون بدرجة اللون الاصفر
لكن فى الاخر يحتسب لك انه شغل عالى مزيد من التقدم

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