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DDB: Igniting creativity

DDB: Igniting creativity
Your rating: None Average: 6.5 (61 votes)

Advertising Agency: DDB, Cairo, Egypt
Creative and Art Direction: Malek Sharif

62 Comments

Selim's picture

LOVE IT,
GREAT JOB MALEK!

Guest commenter's picture

Cannes Grand Prix!!!!!!!!

Toro's picture 1013 pencils

Well, no.

picopalqlea's picture 957 pencils

sorry. It's not that good guys... Not for DDB anyways.

Guest commenter's picture

It seems that you did not understand the idea or ebven what we meant to say, but anyway your comment gives us more power please keep on

Guest commenter's picture

go for ibdaa awards 2007 website it says igniting ideas which is better $ original

fersvax's picture 1224 pencils

It's not even worth a Pinnacle.

FER.

Guest commenter's picture

Very good!!!

SeanMartin's picture

:: looking at other comments and wondering WTF? ::

Guys, it's nice, but the layout isnt anything special, and the visual is, well, kinda ordinary. Well presented, but not ground-shaking.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture

Old.

Guest commenter's picture

too old

Guest commenter's picture

old

eugenius's picture 394 pencils

WTF.... pencil again...

brain123's picture 838 pencils

REALLY BORING...

dshott's picture 477 pencils

Simple, full of brand and effective

devon_dan 's picture

My old University did an ad like this, too.

Guest commenter's picture

Excellent !

Guest commenter's picture

yawn, and then yawn some more.

corre's picture 196 pencils

well, it does go with all the other simple yello-black DDB ads. But I wouldn't say this one's a star... I think I even prefer the dart and bullseye one.

Javier Ramírez's picture 1236 pencils

Lápices otra vez....

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest commenter's picture

Mi little bro` is 5 years old, he loves the pencils and i know that hes better in photoshop. The art direction isnt so good

elmatacho's picture 253 pencils

NEXT

Guest commenter's picture

muy buen diseño, una gran idea

www.cre-t.net

Renato farfan Basauri's picture 8 pencils

cannes????? zzzz

Guest commenter's picture

Cannes Grand Prix?????????? ZZZZZZZZZZ

artdirectoredwardbutstudiovisualizer's picture 138 pencils

Cannes Grand Prick.

Guest commenter's picture

Tired of metaphoric ads. Replacing matches by pencils !!!!
Creatives should find an new way to make ads. Please its time to refresh the way of publicity industry find ideas. Its time to find it before consumer get bored of our stuff

ziad hamdan's picture 45 pencils

brilliant concept, but, bad art direction :(

Marcel B's picture

very nice work... love it

matks's picture 471 pencils

It's far from Cannes as a print ad. It would make a nice gadget though. Such a box of pencils in a conference room could impress the agency's clients. Do it in a real life, using the print above as a sketch.

malekw's picture 7 pencils

We 've aready done a mock up for the creativity box to produce it soon, thank you for your participation though, but I'm wondering if you 're in the field of advertising, what have you done that is not too far from Cannes lately?! "that is also pointed for all Cannes comments here." Thank you.

bompa's picture 318 pencils

Nothing new.

Roger Daly's picture 361 pencils

Overdone. Why the headlne?
Overated. Cannes??? :D
Over.

Lucas Zaiden's picture

Who the FUCK did the shadow thing?

Enas's picture 743 pencils

same who who did the flying pencil by forgetting make it's layer backward

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

ace85le's picture 3676 pencils

Interesting but that's about it.

-------------------------------

Scorch Identity LLP | Boutique Brand Consultancy | Logo, Brochure & Website Design | Branding Packages
www.scorchidentity.com

nand kishore's picture 95 pencils

bad photoshop work.

Guest commenter's picture

love it nice work

Guest commenter's picture

Been done

path's picture

I salute the one that reads this down the comments! You deserve a Grand Prix!!!

mridul ahmed's picture 33 pencils

no word. just salute. this is really a tremendous job!

Guest commenter's picture

It would be a grand prix if it was some kind of direct mailer...
as an ad, it is nothing...
nice idea badly executed.

mridul ahmed's picture 33 pencils

may I know, what kind of execution did u deserve?

AXAY555's picture 578 pencils

DDB one is not the first one to do this...DDB might have seen this www.ibdaa-awards.ae/2007/ ...ibdaa is far better than this one & original.

Toro's picture 1013 pencils

Not really.

AXAY555's picture 578 pencils
Senhora Kolossa's picture 493 pencils

guys, build another one of these great pyramides.
but stop making advertising.

msalah's picture 29 pencils

KOS OMEK

_________________________
m o h a m m a d
_______ S A L A H ________

Senhora Kolossa's picture 493 pencils

wtf? seems to be an egiptian's insult!

Guest's picture

eh ya 3am fokak men el ara7a ,,,, shaklak men el matareya ya ba2f .... hehehee
3andak kalam 3edel olo ... ma3andaks yeb2a....? shater ... aywa te2fel bo2ak 7'ales ... merci

vvhisky's picture 116 pencils

come on..too literal, it sucks

for a "no copy/paste" world day.

Joselin John's picture

DDB shouldn't have released this ad.

hedúnadan's picture 8 pencils

two overused agency self-promo insigths combined...

necromancor's picture 9 pencils

msalah looooooooooooooooooooooooooooooooooooooool
forced words
i like it malek

gamal
i will..

Guest's picture

I think it's pretty good. It's simple, but it works. Sometimes elaborate ads just end up confusing and don't sell. Those who are commenting on all the ads saying they are "bullshit" or crap just need to keep the negativity to themselves. if you don't like an ad, say why and give constructive criticism. Because otherwise, it's pretty clear you are only saying this because you are bitter that you don't have a job in an agency, and feel the need to bring people who are clearly better than you down.

Guest's picture

your comments sucks as the ad!

momenkhalifa's picture 7 pencils

good work

Guest's picture

a77a eh el khara dah?!?

Guest's picture

i was liked of image DDB Is a good scene

Blashyrkh's picture 18347 pencils

Malek needs to improve in Photoshop.

Sherif Hany's picture 92 pencils
4

Weel done ya wad ya malek...
ana oltelak on phone my opinion...keep it up ;)

mego's picture 5 pencils

يا نهار اسود على التعليقات ههههههههههههههههههههههه
دانا كنت كنت غلبان اوى

هو الشغل حلو اوى وعجبنى الشادو لانه فيه ذكاء مش اى حد هيفهمه بس شغل عالى بصراحة
لكن الفكرة مش واصلة اوى كمان الخط طالما انك بتقول اشعل الابداع
ممكن كنت تغير فى لونه مثلا كلمة اشعل تكون بدرجة اللون الاصفر
لكن فى الاخر يحتسب لك انه شغل عالى مزيد من التقدم

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