DB Export: Invention

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors / Copywriters: Tom Paine, Karl Fleet, Levi Slavin
Art Director: Mike Davidson
Agency Producer: Nigel Sutton
Retoucher: Kevin Hyde
Photographer: Charles Howles
Designer: Mike Davidson
Group Account Director: Angela Watson
Account manager: Stefanie Robertson
Account Director: Tim Ellis

9 comments

Guest's picture
Guest

Gr8

CuriousPencil's picture
CuriousPencil
4227 pencils

Shame. This one looks rushed after the triumph of the 'election' version. The typos "governments" = "government's" and "in it's 6,000 years" = "in its 6,000 years" really disappointed, especially after the gusto and power of the earlier ad's copy. Story's not as strong either though not bad, but this would be a lot better ad if more care had been taken before it was rushed out.

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

I don't know; the "6,000 years" line is clearly a typo, no doubt. But the "governments" part? The way this copy rolls, I thought it was possible they meant literally, that the radio station he built was more powerful than the goverments...all of them. Wouldn't have surprised me. I also particularly enjoyed the moment where a font change supplanted the use of a period. It's liberated copy.

CuriousPencil's picture
CuriousPencil
4227 pencils

Did think of that, until it was about New Zealand, and its singular approach to government, alas. Besides, if it was pluralised it would still have needed a possessive apostrophe in " governments' ".

Yarp's picture
Yarp
387 pencils

Yeah, but this is the best headline in the series.

CuriousPencil's picture
CuriousPencil
4227 pencils

Agreed, and that only exacerbates the shame. This should be the series beauty yet ends up the barbie's shrivelled shrimp.

Guest's picture
Guest

beautiful art direction

Guest's picture
Guest

Very mixed msg here. In the TVC it said Morton was a barber until the black budget which than inspired him to make beer...now it turns out his father had a brewery and Morton was part of it before then????

Asynchrone's picture
Asynchrone
318 pencils

Good copywriter's job (:

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