DB Export Dry: Idiot

Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: James Tucker
Copywriter: Simon Vicars
Producer: Sarah Hough
Planners: James Hurman, Hayley Pardoe
Agency Producer: Jen Storey
Retoucher: Tias Somers
Photographer: Alistair Guthrie
Designer: Kate Slavin
Senior Account Director: Tim Ellis
Account manager: Patrick Rowley
Senior Account Manager: Stefanie Robertson
Published: March 2012

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GonzoGoesToBitgurg's picture
114 pencils

Yeah, be intelligent. Drink beer. A lot.

It looks dead. It smells dead. Yet it's moving around... That's interesting.

vlwk's picture
154 pencils

This would hit a nerve in many, because I know plenty of people who are idiots thinking they know how to appreciate wine.

andylefty's picture
4533 pencils

Not sure about a whole campaign based on wine.

sreemanti's picture
37 pencils

good copy :)

MicheleVirgilio's picture
2617 pencils

funny, i like

somecopywriter's picture
1099 pencils

'...and smells like beer.'

I love it.

yodermaker's picture
6 pencils

And the humor doesn't leave a nasty aftertaste. Bonus.

metis's picture
413 pencils

Awesome campaign, wish they never stopped.

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