November 2010

Print advertisment created by BBDO, New Zealand for DB Export Beer, within the category: Alcoholic Drinks.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors / Copywriters: Tom Paine, Karl Fleet, Levi Slavin
Art Director: Mike Davidson
Agency Producer: Nigel Sutton
Retoucher: Kevin Hyde
Photographer: Charles Howles
Designer: Mike Davidson
Group Account Director: Angela Watson
Account manager: Stefanie Robertson
Account Director: Tim Ellis

Comments (9)

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CuriousPencil's picture
Activity Score 4225

Shame. This one looks rushed after the triumph of the 'election' version. The typos "governments" = "government's" and "in it's 6,000 years" = "in its 6,000 years" really disappointed, especially after the gusto and power of the earlier ad's copy. Story's not as strong either though not bad, but this would be a lot better ad if more care had been taken before it was rushed out.

TiltedChairCreative's picture
Activity Score 513

I don't know; the "6,000 years" line is clearly a typo, no doubt. But the "governments" part? The way this copy rolls, I thought it was possible they meant literally, that the radio station he built was more powerful than the goverments...all of them. Wouldn't have surprised me. I also particularly enjoyed the moment where a font change supplanted the use of a period. It's liberated copy.

CuriousPencil's picture
Activity Score 4225

Did think of that, until it was about New Zealand, and its singular approach to government, alas. Besides, if it was pluralised it would still have needed a possessive apostrophe in " governments' ".

Yarp's picture
Activity Score 385

Yeah, but this is the best headline in the series.

CuriousPencil's picture
Activity Score 4225

Agreed, and that only exacerbates the shame. This should be the series beauty yet ends up the barbie's shrivelled shrimp.

Guest's picture

beautiful art direction

Guest's picture

Very mixed msg here. In the TVC it said Morton was a barber until the black budget which than inspired him to make it turns out his father had a brewery and Morton was part of it before then????

Asynchrone's picture
Activity Score 318

Good copywriter's job (:

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