Dayton Boots: Women

From a simpler time when men were men and women were also those men.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Carson Ting
Copywriter: Rob Tarry
Producer: Jim Leith
Account manager: Cameron Walker

August 2010


stitchy's picture
779 pencils


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Billoughsby's picture
5144 pencils

I dislike this set. Maybe it's the harsh, smartass lines playing against the basically unprepossessing images. Per formula, that's the kind of incongruity that is supposed to shock a laugh from the reader. But I think, instead, the overriding savor of the creative for this set is 'twee urban hipster copywriter' versus 'earnest, hardworking frontiersman'. So a contrast or tension that's supposed to make you laugh is contravened by something arising accidentally from the material and it's handling. These wind up disgusting you.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Nothing to see here.

Write a wise saying and your name will live forever – Anonymous.

mralanjones's picture
260 pencils

Shameful rip off a classic Timberland ad.

mujerendiagonal's picture
84 pencils

agreed. ouch

elyoshiro's picture
546 pencils


Guest's picture

Agreed. Total Rip Off of Timberland. Someones getting sued. Also, it doesn't even make sense because theres no woman in the pic. At least there doesn't appear to be.

Guest's picture

If you are going to copy, at least do it from the greatest.

Guest's picture

I'm not sure what the "woman" connection is. There's no women in the photo and the whole ad isn't clearly geared to men. Big disconnect between the copy and design. I think this is just a case of shoe-horning borrowed copy into an ad. It doesn't fit at all.

thedesignaddict's picture
5403 pencils


TommyO's picture
1866 pencils

Ouch me in.

Guest's picture

Not only is the uploader stupid enough to make a shameless rip-off. He/she is also smart enough to upload it here?
Man.. I feel sorry for you.

Guest's picture

Ever think maybe they didn't know about some ancient ad? Buncha haters man.

Guest's picture

Rob Tarry has won pretty much ever single award out there, so i highly doubt he'd steal a headline then post it on Adsoftheworld. This is most likely just a very unfortunate coincidence.

remotedt's picture
92 pencils

are you serious! does anyone really think this is a coincidence... i mean c'mon. ok sure, if this was an ad for something totally different... and the copy was on a totally different type of product, that's one thing... but they are BOTH HIKING BOOTS>>> gtfoh... BLATant ripp-off... no coinkydink!

velle's picture
1550 pencils

what!?!! there were no women around so men had sex with men? that's what i read!!!

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