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Grandad

Agency Network: 
Published/Aired: 
August 2010
Description: 

Print advertisment created by Rethink, Canada for Dayton Boots, within the category: Fashion.

We helped your grandad get laid.
So basically, you're our fault.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Carson Ting
Copywriter: Rob Tarry
Producer: Jim Leith
Account manager: Cameron Walker

Comments (13)

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Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

yawn

sintra's picture
sintra
Activity Score 699

........

Guest's picture
Guest

excelent message+joke

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Decent copy. Would rather see it on a whiskey ad.

Jotacef's picture
Jotacef
Activity Score 219

im with mr Stoekeler, but very very funny copy!! good!

Guest's picture
Guest

The copy has nothing to do with the art or the product. It's just slapped on. Not good.

Guest's picture
Guest

Are you kidding? The benefit of the product is good looking construction boots.

Guest's picture
Guest

great message for alcoholic drink not for boots

TommyO's picture
TommyO
Activity Score 1866

Tiny smile, but that's it.

Guest's picture
Guest

I like

Guest's picture
Guest

Look great but there doesn't seem to be a consistent strategic or conceptual POV.
The one implying logger homosexuality is just plain odd. The closest to a clear
message is the "look cool"one.

Guest's picture
Guest

Great use of nostalgic visual and clever headline to generate interest in an authentic heritage brand.

velle's picture
velle
Activity Score 1550

!?!!?!?

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