LA-based David&Goliath recently launched “Brave,” a new approach to creativity and daily life at the agency. Everything they do reflects this brave approach, even their agency photo.
The attached photo brings D&G’s name and “brave” philosophy to life in an extremely graphic and memorable way. Shot on top of the agency’s parking structure using multiple flashes, smoke machines and some handy retouching, the shoot caused quite a stir in El Segundo (which is right next to LAX). Mid-shoot the agency was confronted by three police cars and told to shut down.
Apparently, the numerous camera flashes were interfering with the airport control tower and incoming planes. D&G apologized and shut down immediately. It was quite a scene, a clan of 110 hooded soldiers surrounded by smoke and cop cars. Not your typical group shot…
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