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David Typography Workshop: Quick brown fox

David Typography Workshop: Quick brown fox
Your rating: None Average: 6.9 (24 votes)

The existence of typography in a visual world.
An awakening session by David Lukas 7 November 2006, CMYK Room

Advertising Agency: David, Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Director: Ferly Novriadi
Copywriters: Ferly Novriadi, Hendra Lesmono
Illustrator: Jeremy
Published: November 2006

Comments

[not interested]'s picture

Obvious... sometimes a little too obvious, even for an ad like this...

crump's picture 273 pencils

i don't think it's obvious at first glance. it's obvious once you get it, though. i like it!

mattcrump.com

BOOBJOB LOOBCANNON's picture 1872 pencils

I'm afraid I don't get it. Is it an advertising 'in joke'?

;-(

We're going to need more lube.

andrej dwin's picture 963 pencils

it's something that exists in every language (as far as I know) - a sentence that has all the letters of the alphabet in it.
for English it's something like "a fox jumps over a dog" (google for the exact sentence, I'm too lazy and forgetful).

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crump's picture 273 pencils

the quick brown fox jumps over the lazy dog.

mattcrump.com

BOOBJOB LOOBCANNON's picture 1872 pencils

Ah I see, I've not studied English since I was 17.

We're going to need more lube.

sold's picture 2341 pencils

still without a point or idea, i dont see where they tell you about this 'idea' of whole alphabetics exists in this image (i can do 1.000 lines for this image, and the short one dont have whole letters and, obvious, dont need too much typographic: 'fox and dog'), very bad ad.

andrej dwin's picture 963 pencils

you just don't get it because it's not for you.
face it, you're not the TA.
else you would come up with the sentence in zero secs, mate.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
http://www.adarena.net

BOOBJOB LOOBCANNON's picture 1872 pencils

indeed, as was the case for me; didn't get it, but then it wasn't aimed at me.

Which actually makes it more succesful 'cos the TA feel they are in on the joke!

We're going to need more lube.

Guest star's picture

i ditto that, andy.

°flo's picture

Qute! I love it!!

________________________________________

MADVERTISING - tales from a very strange industry

cebox's picture

I like the concept but not the graphic style...it's nice but too much classic...

pneuburg's picture 214 pencils

I like the idea. AD could have been more typographic since it's promoting a typography workshop.

saidukaringa's picture 220 pencils

Actually this ad says everything... only for them who know that.... and also it is not for them who don't know that. coz they are not going to purchase the product. First time I felt something which justifies itself.

Saidu Karinga
The Idiot

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

chinaski's picture 877 pencils

explanation: open MS Word. type: =rand()
press enter.
it will write: The quick brown fox jumps over the lazy dog.
The sentence is a panagram, covering all the letters in the english alphabet.

prozac_republic's picture 183 pencils

hahaha

in my german word, it reads: "Franz jagt im komplett verwahrlosten Taxi quer durch Bayern."

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The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

brojmson's picture

hahaha.
you're such a funny person.
what does it mean? wait, i don't wanna know.
btw- why do you have german word, russkie?

prozac_republic's picture 183 pencils

work in germany.

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toni m's picture

it calls our memory about typography, i think this poster works for graphic designer ^_^

Rene Fractal's picture 1430 pencils

Does it work for mac?

MooBarack's picture

of course it does, silly.
this sentence's got nothing to do with ibm/pc

Rene Fractal's picture 1430 pencils

'The quick brown fox jumped over the lazy dog' is the text sample that appears on almost any Windows application to show fonts. It's used because the phrase contains all the letters of the alphabet, silly.

But I don't quite remember if it appears on mac applications. Anyway, anyone that uses a computer will get the joke.

ivan's picture

It's not Windows specific. It's a sentence used to showcase all letters of a typeface. Check it it has all the letters of the alphabet.

Rene Fractal's picture 1430 pencils

Thanks, I know. In spanish (my natural language) the panagram is 'El veloz murciélago hindú comía feliz cardillo y kiwi' which translates as 'The quick indian bat was happily eating cardillo and kiwi'.

ivan's picture

Nice. Thanks!

chirpy.cynic's picture 22 pencils

Great ad,only the dog should have been smaller cos it is The Quick Brown Fox Jumps Over The Lazy Little Dog

Life, love, laughter, light: the steps of evolution.

crump's picture 273 pencils

Not on American operating systems.

mattcrump.com

j2mango's picture 497 pencils

in chinese
it is:"那只敏捷的棕毛狐狸跃过那只懒狗。 "
so funny
tnank u ,chinaski:)

JamurPutih's picture 255 pencils

you don't get it, then you are not a graphic designer...

..or you still on that "wow, i'm a graphic designer" phase..

;)

end of joy, enjoy

yonkironic's picture 46 pencils

above all it's a cool illustration

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