[not interested]'s picture
[not interested]

Obvious... sometimes a little too obvious, even for an ad like this...

1838 pencils

I'm afraid I don't get it. Is it an advertising 'in joke'?


We're going to need more lube.

andrej dwin's picture
andrej dwin
937 pencils

it's something that exists in every language (as far as I know) - a sentence that has all the letters of the alphabet in it.
for English it's something like "a fox jumps over a dog" (google for the exact sentence, I'm too lazy and forgetful).

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cebox's picture

I like the concept but not the graphic style...it's nice but too much classic...

pneuburg's picture
251 pencils

I like the idea. AD could have been more typographic since it's promoting a typography workshop.


saidukaringa's picture
273 pencils

Actually this ad says everything... only for them who know that.... and also it is not for them who don't know that. coz they are not going to purchase the product. First time I felt something which justifies itself.

Saidu Karinga
The Idiot

Saidu Karinga
The Idiot


chinaski's picture
951 pencils

explanation: open MS Word. type: =rand()
press enter.
it will write: The quick brown fox jumps over the lazy dog.
The sentence is a panagram, covering all the letters in the english alphabet.

prozac_republic's picture
196 pencils


in my german word, it reads: "Franz jagt im komplett verwahrlosten Taxi quer durch Bayern."

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brojmson's picture

you're such a funny person.
what does it mean? wait, i don't wanna know.
btw- why do you have german word, russkie?

prozac_republic's picture
196 pencils

work in germany.

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toni m's picture
toni m

it calls our memory about typography, i think this poster works for graphic designer ^_^

fractalrene's picture
1504 pencils

Does it work for mac?

MooBarack's picture

of course it does, silly.
this sentence's got nothing to do with ibm/pc

fractalrene's picture
1504 pencils

'The quick brown fox jumped over the lazy dog' is the text sample that appears on almost any Windows application to show fonts. It's used because the phrase contains all the letters of the alphabet, silly.

But I don't quite remember if it appears on mac applications. Anyway, anyone that uses a computer will get the joke.

ivan's picture

It's not Windows specific. It's a sentence used to showcase all letters of a typeface. Check it it has all the letters of the alphabet.

fractalrene's picture
1504 pencils

Thanks, I know. In spanish (my natural language) the panagram is 'El veloz murciélago hindú comía feliz cardillo y kiwi' which translates as 'The quick indian bat was happily eating cardillo and kiwi'.

ivan's picture

Nice. Thanks!

chirpy.cynic's picture
22 pencils

Great ad,only the dog should have been smaller cos it is The Quick Brown Fox Jumps Over The Lazy Little Dog

j2mango's picture
534 pencils

in chinese
it is:"那只敏捷的棕毛狐狸跃过那只懒狗。 "
so funny
tnank u ,chinaski:)

JamurPutih's picture
263 pencils

you don't get it, then you are not a graphic designer...

..or you still on that "wow, i'm a graphic designer" phase..


end of joy, enjoy

yonkironic's picture
50 pencils

above all it's a cool illustration

ahrimanpob's picture
100 pencils

I like the idea, and I'm assuming its aimed at people who are already in the field or at least have a rather good understanding of typography. However, I do not like the small font size. While it makes it look elegant and interesting, its hard to read. Oh the delicious irony.

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