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Aaron Pederson

Agency: 
Published/Aired: 
April 2012
Description: 

Kids as young as 8 years old are taking up smoking within indigenous communities. These same kids look up to their elders, so Jamshop, Adelaide hand picked indigenous representatives that act as healthy role models. Using mesmerizing visuals of their faces, we overlaid them with powerful messages of inspiration that spoke directly to smokers.

Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O'Halloran
Copywriter: Johnny Velis
Producer: Kira Radloff
Account Director: Kate Zealand
Photographer: Richard Lyons
Designer: Jonathan Gibb
Print Producer: Sarah Hosking
Account manager: Chris Plummer

Comments (9)

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Highest Rated

alldons's picture
alldons
Activity Score 3

It has a point but I doubt it's just going to make people change their mind about the bad habit, it takes a lot more than that. Drugs are too addictive simply disappear out of our system just because we want it. It takes more effort for that.

What are drugs for you?

vote4pedro's picture
vote4pedro
Activity Score 4601

The cliché is your enemy. So don't use it in your headline.

tirthomitro's picture
tirthomitro
Activity Score 2758

doesn't make any difference...

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
Activity Score 43337

The copy does not work for me.

jackblack's picture
jackblack
Activity Score 2350

Poor copy. Poor concept. Wasted opportunity.

bvital's picture
bvital
Activity Score 198

u guys need a break.....

salil.sharma's picture
salil.sharma
Activity Score 2428

VERY OLD CONCEPT
I USED IT BEFORE 6 YEARS

Designer Don't Do Different Things
They Do Things Differently

Chopper's picture
Chopper
Activity Score 1015

Respect.

Spanky's picture
Spanky
Activity Score 4899

Ten stars? So you think this is as good as advertising gets?

alldons's picture
alldons
Activity Score 3

It has a point but I doubt it's just going to make people change their mind about the bad habit, it takes a lot more than that. Drugs are too addictive simply disappear out of our system just because we want it. It takes more effort for that.

What are drugs for you?

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