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Agency: 
Published/Aired: 
December 2008
Description: 

Soften yourself.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Photographer: Achim Lippoth

Comments (14)

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Highest Rated

Guest's picture
Guest

different

Guest's picture
Guest

dumn but i still like it.

Guest's picture
Guest

Why make 3 almost identical executions?

everartz's picture
everartz
Activity Score 7609

because its always hard to get italian ads from the first one.. and i still didnt and dont wanna get it.. another shitty ad from italy!
--
Everartz

| Everartz |

Guest's picture
Guest

your way of commenting - and probably your brain - is the real shitty thing man.

Guest's picture
Guest

Better question:
Why doing the same campaign again...

http://adsoftheworld.com/media/print/darmon_milano_soften_yourself_1

Guest's picture
Guest

I like it. Nice attention to detail. For me, soft isn't a great concern when I buy a sweater. Probably is for some.

Guest's picture
Guest

Awesone. A different way to treat Fashion!

izmild's picture
izmild
Activity Score 770

Right! very good approach...

NicholeP's picture
NicholeP
Activity Score 115

cool

pawan nimrani's picture
pawan nimrani
Activity Score 44

very good

Guest's picture
Guest

Funny! nice ad.

Guest's picture
Guest

Funny! Nice Ad.

Peter66's picture
Peter66
Activity Score 718

Good work. I like this subject.

Guest's picture
Guest

different

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