Dark Dog Energy Drink: Arm wrestling

Advertising Agency: Unitas RNL, Santiago, Chile
Creative Director: Feudo Aravena-Rodrigo Geisse
Art Directors: Rodrigo Geisse, Pancho Rojas
Copywriters: Mauro Galaz, Gastón Morales
Photographer: Pato Pecceto
Post-production: Claudio Ubilla
DCG: Pancho González
Published: 2008

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17 comments

Guest's picture
Guest

Nice usage of a tradition media. But I was wondering if the reader will notice that he had just interacted with the ad.

Guest's picture
Guest

Will not. For sure. Unless written on previous page: "Hey, turn the page by the lower corner and hold until you get the point".
And yet, could be nice...

ivan's picture
ivan

I think some of them will notice. Would be interesting to test how many.

Ivan Raszl, admin of AotW

®'s picture
®
131 pencils

yeah, but the really slow flippers... cuz unless you flip the page nice and slow, u won't notice...

NatalieM's picture
NatalieM
1687 pencils

The interaction is key. Very cool.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

Guest's picture
Guest

Poca gente se daria cuenta!

Guest's picture
Guest

critic is right... but i think it's very nice for awards...

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Among the many problems here is that there is no ONE way to turn a page. And this ad (if it works at all), only works if you turn the page ONE particular way. Even in their own demonstration the reader is turning the page with the wrong hand. You can't arm wrestle righty vs lefty: It has to be R vs. R, or L vs. L. THEN you gotta hope the reader gives enough of a damn to even notice what he just did and make the connection. This bad boy is asking a LOT from the Average Joe for such a small pay-off.

Guest's picture
Guest

Geeez. If you really think this works you should get out of advertising now. Look at art. Real life. But dont please stop ridiculing yourself with stupid ideas that only 2 people might get.

Guest's picture
Guest

Here we are, another bitter little wannabe who feels the need to belittle ideas to feel good about his own. How about something constructive? Get out of advertising after one less than great idea? why is our profession filled with such bitterness?

Guest's picture
Guest

its great

iT-iS-i's picture
iT-iS-i
1721 pencils

B.S

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

Would it has be better if in the demo, the guy had turn the page with his right hand ?

Guest's picture
Guest

LOL LMFAO U GUYS ARE FAGS

Guest's picture
Guest

very nice:), fun and creative

gmint7's picture
gmint7
2685 pencils

:::J:::
i hop3 it works.

:::J:::

willy wonka's picture
willy wonka
137 pencils

Good work!!

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