Dansk Port Teknik: Toyota Garage
20% Off all garagedoors. Toyota owners only.
Advertising Agency: JWT, Copenhagen, Denmark
Creative Director: David Asmussen
Art Director: David Asmussen
Copywriter: Simon Wooller
Photographer: Anders Bergh, bergh.dk
Published: February 2010
26 Comments
i love topical
Quite like it- not sure the line needs to be split like that?
copy could be better
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Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
exactly.
cool idea!
I lol'd. Then I remembered that a bunch of people died, and then that made me sad. Then I looked at the ad again and lol'd. Veritable carousel of emotions. Nice!
Great! A little cruel, but funny! Agree with jbuckingham; line shouldn't be split.
Cruel for a great brand like Toyota. Nice idea...
Simple ideas are the best !
I most say i don´t get it. Can you explain?
Toyota faced a faulty accelerator problem in some models recently and had to gathered them back from the market. This one is referencing that fault in a little cruel way.
I see... black humor. Thanks for explanation.
oh dont you think this is a little too soon? People died because of that fault.
Nice. But it has that faint whiff of "spec"
I agree with my colleague above ^.
Waaaay too sensitive an idea for Toyota to run, let alone buy.
Toyota's Japanese CEO is fessing up to a US congressional committee, ffs.
Will Think for Salary
Very topical, and funny.
Ok, I don't get it... :S
Point made but it's too sensitive a subject and should've been handled more gently.
cool!
Everyone is capitalizing...
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i love it!
bold move. nice to see toyota not steering away from the problem
i like it, but i feel there is somthing missing to complete the idea
i like it, but i feel there is somthing missing to complete the idea
I, personally, love the ad! Minimal, clean, gets the point across.
Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles Advertising Agency
Nice, but yes, a bit cruel from Toyota !
Interesting.