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Women lead

Agency: 
Published/Aired: 
February 2011
Description: 

Women lead 65% of all families, but only 3% of companies.
Some things are hard to digest.
That's why we recommend Activia every day.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Creative Directors: Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento
Account Director: Linda Hennessy
Account Supervisor: Pavla Dubravska
3D: Marek Motalik
Retouching: Furia

Comments (13)

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Highest Rated

bvital's picture
bvital
Activity Score 198

copy needs to be revised,(bottom lines-next to the product), over all a different approach, good art, neat and clean,if any one cant digest this campaign then its time for you to go for DANONE ACTIVIA

luispiter's picture
luispiter
Activity Score 2756

Interesting estadistics

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

hard product to sell, "poo-gurt" is.

DIVPravin's picture
DIVPravin
Activity Score 54

good job

aries's picture
aries
Activity Score 30

Nice series G8 job. nice typography.

Jupiter's picture
Jupiter
Activity Score 547

errrrr...so if i take Activia everyday, i can digests all this "facts" easily???

commenting just to gather more pencils:-)

dadada's picture
dadada
Activity Score 1720

i think creatives should go farther

Everybody is creative, be yourself.

Master Jack's picture
Master Jack
Activity Score 64

Interesting stats. But i'm not really sure they will help to sell the product. Or that Activia will help you digest them. Still kind of like these, though.

chapelier's picture
chapelier
Activity Score 154

Quite funny, not particularly relevant to the product though... not sure if female subordination can sell yogurt.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Glut's picture
Glut
Activity Score 3937

nice approach. Bad art

Vingy's picture
Vingy
Activity Score 474

As Glut said, the approach is interesting but the art is horrible. Interesting facts, but will those facts be of any relevance to the target?

Boxey's picture
Boxey
Activity Score 8881
morse's picture
morse
Activity Score 17364

The art direction is nice. The idea is not so original.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bvital's picture
bvital
Activity Score 198

copy needs to be revised,(bottom lines-next to the product), over all a different approach, good art, neat and clean,if any one cant digest this campaign then its time for you to go for DANONE ACTIVIA

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