Danone Vitasnella: Bellybutton

Danone Vitasnella: Bellybutton

Shape has a secret.

Agency: Y&R, Milan, Italy
Creative Directors: Aldo Cernuto, Roberto Pizzigoni
Art Director: Cristian Comand
Copywriter: Paolo Pollo
Photographer: Paolo Franco
Published: May 2006

Your rating: None Average: 8 (1 vote)

Comments

Must be a heck of an inny.

I like the idea of the ad more than I like the ad itself.

That guy doesn't look peek-ish enough..... the tendency of wanting the guy to act/look cool while doing the act spoils the whole thing. it could've been better with a more goofy execution.

Totally agree.

Correct.
The italian tendance of "guy to act/look cool " often kills good ideas like this one.

Good point. A little more goofyness on his face and a little less hair around her belly button, please!

it;s Good and original

this is wretched.

atelast they havent done the age-old favourite of loose pants or some shyte! this is different. different and decent

huhauahuahuahua... That's terrible... hauahuauh

The guy could've had his eyebrow raised atleast. To me, that idiot is just posing, not emoting.

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