Danone Fruit Yogurt: Hot Dog

Danone Fruit Yogurt: Hot Dog

make the healthy choice. Danone fruits

Agency: Leo Burnett, Cairo, Egypt
Creative Director: Mohamed Hamdalla
Art director: Mohamed Fouad
Account manager: Ahmad Fahmy

Your rating: None Average: 4 (2 votes)

Comments

haha, it is quite cool, i like this.

http://jennywhx.blogspot.com jwhx:Visionary

Very nice. Nothing new but good advertising. Would be nice billboards.
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www.nomoreadvertising.blogspot.com

i've seen this execution for a "fast-food" sushi restaurant- i liked it better then...

Wouldnt it make you think of eating hotdog instead of eating some pussy food? F*** im hungry now! I want some HOT DOG!

pixelbomb1's picture

look outside your house there's a dog running around go catch it and eat it.

MMMM I DONT LIKE THE IDEA THE ART DIRECTION IS REALLY LOVELY

And what is wrong with the idea then?

chintan ruparel's picture

superb! love the whole campaign

Not bad really

whats the idea here?

ivan's picture

A hot-dog made out of Yogurt.

I think its a great campaign, very smart and insightful. Not to mention the outstanding Art Direction.

LeoBurnett Egypt is doing great things. Over there are some really talented people.

The idea for the art direction is really nice but the execution is horrible.

1. The background is obviously done in PhotoShop and done poorly.
2. There is no depth in the yoghurt that's on the fruit. As if it's been done in PS as well.
3. The fruit looks like a stock shot taken out of it's context.
4. The lighting doesn't make any sence; background, yoghurt, fruit and pack shot seem to have non matching, separate light sources.

If they would spend some more time on making it more photo realistic they have a great campaign.

They have done similar things even in São Luís, one of the poorest Brazilian cities.

osamamahran's picture

v good work Mr. Hamdalla

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