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Kids, 3

Agency: 
Published/Aired: 
October 2011
Description: 

Print advertisment created by Y&R, Brazil for Danone, within the category: Food.

Can you resist it?

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Jorge Iervolino, Mariangela Silvani
Art Director: Sergio Fonseca
Copywriter: Flavio Casarotti
Agency Producer: Monica Beretta
Photographer: Roberto Donaire / Shutterstock, Latin Stock

Comments (8)

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Highest Rated

jorgemateo.es's picture
jorgemateo.es
Activity Score 8

Me gusta la idea pero creo que no es acertada del todo para el publico objetivo

Nsyriani's picture
Nsyriani
Activity Score 8

I dont get it..

Taylormade's picture
Taylormade
Activity Score 408

Is this a police composite? If so, they don't do it that way in a lot of countries, so while this might be clear to a consumer in Brazil, people outside Brazil (e.g. award judges) might get a little confused.

Tio Patinhas's picture
Tio Patinhas
Activity Score 98

Love the art direction!

Ad or die.

kleenex's picture
kleenex
Activity Score 46971

interesting idea.

Asifur Rahman Khan's picture
Asifur Rahman Khan
Activity Score 28

I don't get it. Will someone please clarify what this ad means?

Associate Creative Director | Ogilvy & Mather Communications Pvt. Ltd.

Cheerriiee's picture
Cheerriiee
Activity Score 952

Since the kid couldnt resist, he ended up with chocolate all over his face, thats why he had to cover up :P

Taylormade's picture
Taylormade
Activity Score 408

Really? I thought it was a police composite of the kid who stole all the pudding.

jorgemateo.es's picture
jorgemateo.es
Activity Score 8

Me gusta la idea pero creo que no es acertada del todo para el publico objetivo

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